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Champagne Vogue (Vogue) appeared as a result of cooperation between the leadership of the glossy magazine of the same name and specialists from the Russian company Beluga Group. The brand is produced by the largest manufacturer in the south of Russia, Kuban-Vino. The design of the brand corresponds to the name – the designers managed to combine luxury and minimalism, which reflects modern fashion trends.
Brand History
Vogue is a joint project of the Beluga Group alcohol holding and the French publishing house Conde Nast. For the Russian distributor, this was the first experience in the production of sparkling wines, since until that moment the company’s portfolio of brands included only hard alcohol brands. The tasks were difficult – not only to create a high-quality drink, but also to develop a brand design concept that reflects the style of Vogue magazine.
Designers were inspired by the latest trends in the fashion industry, which are characterized by smooth lines, a minimum of details and an abundance of metallic sheen. Gold and platinum are used in the decoration of the logo, the bottles are coated with a mirror reflective coating. This method of decorating a wine brand is used in Russia for the first time.
The release of the first batch of Vogue took place at the end of 2015, the presentation was timed to coincide with the New Year holidays. The brand aroused great interest even before its appearance, so the champagne was sold out instantly. Sparkling wine in sparkling bottles has become an obligatory attribute of secular parties organized by glossy magazines.
Beluga Group cooperates with two Russian wineries. The first bottling of Vogue took place at the Russian Azov enterprise, but its capacity was not enough, so the production was transferred to Kuban-Vino. The company owns 12 thousand hectares of vineyards on the Taman Peninsula, where Chardonnay, Sauvignon and Pinot Blanc varieties are grown, which are necessary for making glamorous champagne.
Interesting Facts
- Specialists of the branding agency “Svoe Opinion” worked on the design of the brand. The design is fully consistent with modern trends in the wine market. The consumer audience has become much younger, and a large proportion of it are girls. Designers are moving away from classic heraldry and green glass, opting for unusual materials and styles.
- Beluga Group is actively working to increase the share of still and sparkling wines in the assortment of its own brands. In 2018, the company acquired the Villa Romanov farm in the Temryuksky district of the Krasnodar Territory. It is planned to invest about a billion rubles in the expansion of vineyards.
Types of champagne Vogue
Vogue White Brut, 13%
The classic brut of light straw color is rich in small bubbles that last a long time in the glass. The aroma is floral. The taste is delicate, with a predominance of noble grape sourness. Makes a gastronomic pair with fish dishes and mature cheeses.
Vogue White Semi-Dry, 12,5%
A golden drink with the aroma of white flowers is made from Pinot Blanc and Chardonnay grapes. In a moderately sweet taste, hints of fresh fruit and nougat stand out. Combines with chicken, pork and seafood.
Vogue Rose Semi-dry, 11%
The addition of Merlot grapes gives the wine a soft pink hue. The aroma is light, with a predominance of strawberry and raspberry tones. Light berry sourness is felt in the refreshing taste. Suitable for hot meat and fish dishes.
Vogue White Semi-sweet, 13%
Created from a mixture of white grape varieties, including Sauvignon, Chardonnay and Riesling. Light straw color with green highlights. The aromatic bouquet is dominated by floral tones. The taste is pleasant and delicate, with pronounced hints of ripe fruit. It is recommended to serve chilled to 8-10 °C with berry desserts and biscuits.
