Vodka plant “Standard”, located in the Nizhny Novgorod region, became famous thanks to a successful marketing campaign with silver.
Inside each bottle of elite vodka, the manufacturer places a piece of jewelry 925 or 999, emphasizing the exclusive nature of the product. It is noteworthy that the design of precious coins is different for different lines, and one of them is called “With Silver”.
cocktails with vodka
Brand History
LLC “Standard” in the city of Vyksa was founded in 2003. The main specialization of the company was the production of premium vodkas. The plant also produces a collection of branded tinctures in honor of the enterprise.
The brand’s products are especially popular in the Nizhny Novgorod region, where the company is one of the leaders in terms of sales. In addition to the regions of Russia and neighboring countries, alcohol from Vyksa is supplied to Brazil, the USA, Germany, Ethiopia, Austria, China, and Iraq.
The first series of vodkas with silver coins was produced at the enterprise in 2006. The idea to put precious items inside the bottles did not come about by chance.
In the old days, healing properties were attributed to jewelry metal: it was considered useful to drink silver water and wash your face with it. The cunning advertising ploy of “silvering” vodka was invented back in the XNUMXth century by the merchant Pimenov, who thus successfully drew attention to his product and sold it at exorbitant prices. At the plant “Standard” only borrowed an old tradition.
In 2015-2016, the company opened several branded stores in Nizhny Novgorod, where you can buy the factory’s drinks at promotional prices. At the end of 2016, the company was awarded the “honorary standard” of the governor of the Nizhny Novgorod region.
For 15 years of operation, the brand’s vodka and tinctures have repeatedly won gold medals and the Grand Prix at the PRODEXPO exhibition, as well as the title of Best Vodka at the International Tasting Competition.
Types of vodka “Standard”
Series “Russian squadron”
One of the most popular in the plant’s collection. Includes 4 vodkas of the category “Ultra luxury”: “Premium”, “Gold”, “Elite” and “Elite Gold”.
Drinks are made from alcohol class “Alpha” and specially prepared water.
To soften the taste, sugar syrup and an infusion of wheat germ flakes are included in the composition.
For purification, nanofilters are used. Drinks are poured into designer bottles, each of which contains a 925 sterling silver gilded product in the form of an underwater mine.
Additionally, under the brand name “Russian Squadron” they produce limited versions of “Tank”, “Airplane”, “Ship”, “Landing”, decorated with labels on the theme of battles.
Silver
Elite vodka is dedicated to the first Russian coin minted in Russia at the end of the XNUMXth century.
Its copy is placed in each bottle: Saint George is depicted on one side, the tribal sign of Rurikovich is depicted on the other.
The drink is made from alcohol class “Alpha” and carefully purified water. It has a mild taste with a classic taste.
«Pure Nature»
The innovative product of the brand is organic vodka, the raw materials for which are selected with great care.
The composition includes deluxe grain alcohol, crystal clear water and sugar syrup.
Series “Platinum”
Represented by three varieties: “Classic”, “Cranberry” and “Lime”.
Produced from alcohol of the “Alpha” category, specially prepared water with the addition of sugar syrup and oatmeal infusion.
Differs in stylish laconic design and deep taste.
Line “With Silver”
Includes 2 vodkas: “Premium” and “Champion No. 1”. The recipe, in addition to alcohol “Alpha” and water, includes an infusion of wheat groats and sugar syrup.
The bottles of the first type contain silver coins of the highest 999 standard.
In “sports” vodka, you can find gold-plated jewelry on the theme of football champions.
Severnaya Zemlya
Elite vodka dedicated to the Arctic islands of the Krasnoyarsk Territory. Produced from alcohol class “Alpha”.
The Old Woman Series
A classic vodka with a democratic price and a mild taste, which has won the title of “people’s” brand.
The recipe includes: alcohol “Alpha”, water, sugar syrup and infusion of oatmeal.
Passes coal and silver cleaning, providing a drink of crystal purity.
Decorated with a transparent label and an inscription stylized “antique”. Available in two types: “Crystal” and “Clean”.
Uzola
Branded vodka with colorful design in traditional Russian style.
Produced from alcohol class “Lux” with the inclusion of natural honey, sugar and linden infusion.
It is poured into thermal packaging decorated with Khokhloma painting.
Line “Khokhloma”
It consists of three author’s vodkas: “Golden Khokhloma”, “Magic Recipe” and “Tsar-Ptitsa”.
The collection is dedicated to Russian folklore, which is reflected in the original packaging design.
Unusual drinks will be a good gift for a foreign guest.
Series “Cold Suite”
Includes 2 types of vodkas of the budget segment: “Classic” and “Mild” Produced from alcohol of the “Lux” category and drinking water with the addition of sugar syrup and wheat germ infusion.
It features an unusual “frosty” design.
“Champion #1 Premium”
The drink is dedicated to football fans.
Each bottle contains a gilded silver ball.
Composition: alcohol “Alpha” and infusion of wheat groats.
The manufacturer recommends drinking chilled Standard vodka, eating pickles, fish, meat, poultry, seafood, vegetables and mushrooms. The plant’s drinks are produced in different volumes: from 0,25 to 1 liter.
Interesting Facts
The use of jewelry tokens not only effectively advertises Standard products, but also perfectly protects them from counterfeiting.
Coins placed in vodka “With Silver” are issued in thematic series, which may be of interest to collectors.
For example: “7 Wonders of the World”, “Cities of Russia”, “Power”, “Generals”, “Signs of the Zodiac”, etc. A complete list of silver collections is given on the company’s website.
Coin weight: 1-2 grams. Each of them is labeled with a name.
The production process is built in such a way that the silver token gets into the bottle before bottling the vodka.
To get it, you have to break the bottle or break the dispenser.
Relevance: 29.08.2019
Tags: Vodka, mash, moonshine, Vodka brands