An international brand with Russian roots, the winner of numerous awards, elite vodka “Smirnoff” is one of the best-selling strong distillates in the world.
The drink is made according to an old recipe at the factories of the Diageo company.
cocktails with vodka
History of the Smirnov brand
The creator of the eminent vodka is considered to be the Russian Smirnov family, which in the XNUMXth century owned a distillery in Moscow.
In the 60s, Pyotr Arsenievich became the head of the enterprise, giving him the sonorous name “Smirnov”. The head of the plant paid great attention to quality: he carefully cleaned spirits, water and ready-made drinks. The result was excellent expensive vodka, which was highly valued at court, not only in Russia, but also in Sweden and Spain.
After the death of Peter Smirnov, the business passed into the hands of his sons (Peter, Vladimir and Nikolai). The brothers did not manage the enterprise for long: with the coming to power of the communists, it was nationalized.
Enterprising Vladimir decided not to give up a profitable business: he left his homeland and began selling Smirnoff vodka abroad, opening a factory first in Istanbul, then in Lvov and Paris. The Europeans liked the product and by 1930 it was actively exported to different countries.
In 1933, the American Rudolf Künneth became the owner of the brand, who tried to produce and sell the Russian drink in North America. However, the experiment was not crowned with success, and the brand changed its owner again.
John Martin, head of Heublein, organized an active advertising campaign, positioning Smirnoff vodka as “colorless and odorless whiskey.” It was also included in the new Moscow Mule cocktail, which quickly reached crazy popularity.
At the beginning of the XNUMXst century, the alcohol giant Diageo became the sole owner of the brand.
Production specifics
The classic Smirnoff vodka is made using modern equipment according to a XNUMXth century recipe.
Before the drink reaches the consumer, it undergoes triple distillation and 10-fold filtration.
Raw materials for elite vodka are purchased in Scotland, the water is carefully prepared.
For cleaning, carbon filters made of Siberian birch wood are used.
The result is a soft, crystal clear drink with a pleasant vodka flavor that is good both neat and in cocktails.
Types of vodka “Smirnoff”
Smirnoff Red (No. 21)
The main version, the most popular. A clean, strong product with a smooth texture and a dry finish. Double gold winner of the San Francisco World Spirits Competition (2017). Fortress: 40%.
Smirnoff Silver (90 Proof)
Differs in the increased fortress – 45%. Used to create cocktails.
Smirnoff Blue (100 Proof)
The strongest version: contains 50% alcohol.
Flavors Series
These are 5 dozen vodka cocktails with the addition of natural fruit, berry, spicy or confectionery flavors.
Among them there are both familiar options with the inclusion of apple or citrus juice, as well as unusual ones, such as vodka with coconut, mint, marshmallow, Tuscan lemonade, whipped cream.
It is recommended to drink all variants of Smirnoff vodkas chilled (0-4 degrees Celsius), if desired, ice can be added.
Relevance: 11.06.2019
Tags: vodka, mash, moonshine
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