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Morosha – vodka, which is produced on the basis of mineral water extracted from the Carpathian reserve “Eastern Beskydy”.
The source is located at an altitude of more than 1000 meters and has a unique mild taste. Water does not require additional treatment and filtration.
Briefly about the history of the brand
The name “Morosha” is borrowed from the Carpathian term meaning “mountains smoke”. So the Hutsuls call the evaporation of moisture in the forest, which in its structure resembles fog.
This brand has been on the market since 2011 by the Global Spirits holding, founded in 2008.
Morosha is produced in three countries: Ukraine, Russia and Belarus. Most of the production falls on the Hetman Lviv Distillery, which is also owned by the Global Spirits holding.
In Russia, vodka is produced by the Distillery “Russian North”. Here, the basis for an alcoholic drink is water extracted from natural sources of Karelia.
The Belarusian plant of UniAlcoGroup produces “Morosha” from mineral springs of national reserves and protected areas.
Moroshi production features
The uniqueness of the brand’s recipe, in addition to natural table water, lies in the alcohol of the “Lux” class.
Unlike other manufacturers of an alcoholic product, alcohol is selected under water, and not vice versa.
Grain alcohol is purchased exclusively from Western producers in Ukraine and is carefully controlled.
Infusions and flavors for vodka are produced at the Hetman distillery from Carpathian herbs, in particular medicinal verbena.
A distinctive feature of the brand is the design of the bottle in the form of a drop of transparent glass and a T-shaped Italian cork.
Moroshi’s bottle design was developed by London Brand Consulting.
Types of Moroshi
The line of the eco-brand trademark includes five types of vodka.
Cloudberry 40%
Produced on the basis of mineral water extracted at an altitude of 470 meters of the Carpathian Mountains.
The recipe of the drink has a classic shade of vodka.
The produced volume is from 0,2 to 1 liter. The design difference is a green label.
Carpathian cloudberry 40%
It is produced on the basis of water extracted at a height of 360 meters.
The recipe of the drink includes an infusion of oatmeal, which gives softness to the taste.
The produced volume is from 0,2 to 1 liter. The design difference is a blue label.
Morosha Reserve 40%
Produced on the basis of mineral water extracted at an altitude of 850 meters.
The drink includes an infusion of Carpathian herbs and medicinal verbena, which gives the product a delicate aroma.
The produced volume is 1 liter. The design difference is a turquoise-mint color label.
Cloudberry on the water of Lake Synevir 40%
It is produced on the basis of water from the lake with the consonant name Synevyr.
The recipe of the drink includes tincture of eucalyptus and linden, which has a pleasant effect on the taste of the product.
The produced volume is 0,5 and 0,7 liters. The design difference is the label and the bottle in deep blue.
Morosha Premium 40%
Produced on the basis of mineral table water extracted at an altitude of 1050 meters.
The recipe of the drink includes verbena and rosehip tincture, which gives the product a complete taste.
The produced volume is 0,7 liters. The design difference is a label and a dark green bottle.
Morosha softness level No. 1 40%
Produced exclusively in Russia and produced from the waters of the national park of Karelia.
The drink recipe includes a tincture of caramelized cereals.
The produced volume is 0,5 liters. The design difference is a green label, similar to the Morosha Dzherelnaya vodka label, and has the number 1 at the bottom of the bottle.
Watercress 37,8%
Exclusive series, which is produced on mineral water produced in the Ivano-Frankivsk region.
The recipe for the drink includes a tincture of lemon peel and elderberries.
The produced volume is 0,5 liters. The design difference is an orange label.
Interesting Facts
For the re-equipment of the Lviv distillery “Hetman”, the holding Global Spirits spent 12 million euros.
A unique sensor line was installed at the plant, which reduces human intervention in the product manufacturing process, and the production capacity is increased to 25 bottles per hour.
In 2011, the Morosha eco-brand was included in the Millionaires Club rating compiled by Drinks International.
Relevance: 31.10.2019
Tags: Vodka, mash, moonshine, Vodka brands