Under the guise of success. Secrets of CAOLION
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Today, there are over 9000 cosmetic brands in the South Korean beauty industry! Why exactly has CAOLION been able to gain recognition all over the world? Meet the novelty of the Russian market this year.
If you want to do well, do it yourself!
“When it comes to natural cosmetics, it is not what is in it that matters, but what is not in it.”
This witty phrase belongs to the Korean woman Chin Yong Joo, who has made a kind of breakthrough in the national beauty industry.
It all began … with deep personal disappointment.
From a young age, Zhu was so worried about inflammation and redness on her face that she began looking for ultra-soft, hypoallergenic cosmetics for her sensitive skin. The search turned out to be unsuccessful: in the early 90s, South Korean manufacturers focused on an instant external effect and therefore added many chemical components, sometimes quite aggressive, to the products. And then Chin Yong Joo decided to develop delicate cosmetics herself.
She began to study folk beauty recipes made from natural ingredients, because their effect has been confirmed by centuries of practice. Then her team refined these recipes using innovative technologies. And in 1995, seven products based on chitosan were released. Thus was born the first brand in Korea, whose products are free of alcohol, fragrances, dyes, mineral oils and other ingredients that irritate the skin. “CAOLION cosmetics are my pride! I am so confident in its naturalness and safety that I even tasted it! ” – Chin Yong Zhu admits.
In 2000, the company already had 30 stores across the country. And five years later, CAOLION signed a contract with SEPHORA, the largest French perfume and cosmetics chain.
Today CAOLION products can be found everywhere – in Canada and Singapore, Australia and New Zealand, USA, Great Britain, Sweden … Last year, the brand was chosen as one of the official sponsors of the American Tony and Golden Globe awards, and then neither few were in the gift basket of the Oscar nominees.
Starting this year, Russian women will not have to order CAOLION products abroad – the famous brand has finally reached our country. And now we ourselves can appreciate all its merits.
Why are CAOLION products so admired by women all over the world (and by the way, men too)? First of all, they effectively solve the problem of deep cleansing of the skin and narrowing of pores. Enlarged pores are, unfortunately, familiar to many of us. They can become noticeable at very different ages and for various reasons – due to acne and inflammation, as a result of improper facial care or the use of low-quality cosmetics …
Dirt and sebum accumulate in the enlarged pores, which, in turn, leads to the appearance of new foci of inflammation. To break the vicious circle, CAOLION means are called upon. They do not promise to rid us of wrinkles – these are natural signs of a certain age, and they have their own charm and charm. The brand’s philosophy is to help maintain the natural beauty and health of the skin with the softest ingredients, and ultimately find harmony of mind and body. Do you want to know how it works?
Among the 12 products on our market are warming and cooling foams and masks, day cream, oxygen and night masks, whose task is to cleanse and tighten pores, as well as nourish and moisturize the skin of the face.
Moreover, these funds are especially active in tandem, complementing and multiplying the effect of each other.
Here, for example, are double masks for deep cleansing and narrowing of pores (an absolute hit of the brand). Both products are united in two-tier packaging: one jar is screwed on top of the other, which is very convenient, since the “composition” takes up very little space on the bathroom table. The first mask (warming) – Premium Blackhead Steam Pore Pack – slightly heats the skin, opening pores and helping to clear them, and the second (original) – Premium Pore Original Pack – cools and tightens pores. The duet of warming and cooling foams for washing works in a similar way. The first heats up and cleanses the skin from the outer stratum corneum, the second softens and soothes.
And here is another interesting duet – an airy day cream and a mask for daily skin care. The cream moisturizes, tightens the oval of the face and evens out the skin tone, while the night mask with snail extract, among other things, cools and has a pronounced shape-memory effect to even better tighten pores and soothe skin during a night’s sleep.
Of course, all of these products can be purchased and used separately, depending on your own feelings and the needs of the skin. Owners of the most sensitive skin will surely love the handmade pore cleansing soap. It contains coal powder and cocoa extract, which gently exfoliate the skin, while natural mineral sparkling water, shea butter, olive and coconut butter moisturize and soften it. The comfort that the skin feels after the procedure is difficult to describe – you have to try it!
So that we can take care of ourselves not only at home, but also at work, CAOLION recommends a delicate balm in a super compact form. These moisturizing sticks give the skin a glow and help keep your makeup looking perfect all day long.
In Russia, the quality of CAOLION products has already been appreciated by well-known beauty bloggers, among them Yana Zubtsova, Yulia Grebenkina and Sergey Ostrikov, who noted the lifting effect, smooth skin, and a wonderful complexion, and most importantly, they confirmed the fact that the pores were really narrowed and became much less visible.
By the way, CAOLION uses environmentally friendly production methods, which makes this socially responsible company especially attractive for those who look to the future and would like to live in a clean and safe world.
You can buy cosmetics in perfume stores , , , in online stores , .