Tuborg beer: history, types, how to drink + interesting facts

History of Tuborg beer

The credit for founding the first brewery in Copenhagen belongs to a group of Danish entrepreneurs, the most active of which was Philipp Wolf Heyman.

In 1873, the business partners purchased a piece of land on the Thuesborg estate, a slightly modified name that gave the new drink its name.

The first bottle of “Tuborg” was produced at a plant built from scratch in 1880 and immediately attracted attention. Before that, the Danes were only familiar with dark draft beer.

The drink fell in love with local alcohol lovers, and by the beginning of the XNUMXth century, the Tuborg brand had become no less popular than another giant of Danish brewing, Carlsberg.

In 1903, representatives of companies were forced to sign an agreement on the distribution of income and supplies, in other words, to divide the market in half.

In 1970, the manufacturers merged under the banner of United Breweries, which was later renamed Carlsberg A/S.

The further fate of Tuborg beer was determined by the proximity to the harbor: having conquered the local market, the manufacturer set off to actively promote products for export. The most successful in this regard were the post-war years.

In 1981 the company organized the production of its drinks in Hungary.

The Soviet market was also mastered: deliveries of Tuborg beer to the USSR began in the 60s, and by the 80s the product turned into one of the most popular imported brands.

Since 2000, licensed Danish beer has been brewed in St. Petersburg at the Vena plant. Today, brand drinks are produced in more than two dozen countries, and they are sold in at least a hundred.

Types of Tuborg beer

1. Tuborg green

   The brand’s most famous drink. A classic 4,6% abv lager made with pale barley malt.

   The aroma contains corn, grain, fruit and malt notes.

   The taste is soft, with an apple plume and slight sourness.

   Produced since 1880.

2. Tuborg Christmas Brew

   Semi-dark lager brewed according to a unique recipe from three types of malt: barley, roasted and caramel.

   Minimum strength: 5,6%.

   It has a rich taste and aroma of caramel.

   Sold in blue glass bottles and tins around the New Year and for several weeks after the holiday.

3. Tuborg Non-Alcoholic

   Non-alcoholic beer made using dialysis technology.

   Fortress: up to 0,5%

How to drink Tuborg beer

It is recommended to cool Tuborg pale lagers to 4-8 °C before use.

Shellfish, salted fish, poultry dishes are well suited as snacks.

Interesting facts about Tuborg beer

1. A unique ingredient in Danish drinks is a special brewer’s yeast, which gives the products a characteristic rich taste. The Tuborg brewers keep the secret of this component a secret, as well as the recipe for a unique long-lasting strong foam.
2. Every instance of Danish beer has the inscription “Stilstand er tilbagegang”, loosely translated as “Standing still means moving in the opposite direction.” The authorship belongs to the founder of the company, who liked to repeat this phrase, implying that one should never stop there. Subsequently, the expression became the motto of the enterprise, was cast in metal and placed at the entrance to the plant.
3. A convenient disposable cap with a ring, which is now equipped with all bottles of the brand, was developed by the company’s specialists specifically for Tuborg Green, which appeared on the Russian market in 2004.
4. In 1931, the Tuborg Foundation was created, the purpose of which was to support volunteer initiatives seeking to stimulate positive changes in society. The organization works to this day, helping dreamers succeed.
5. On the eve of the New Year, a special “holiday beer” – “Tuborg Christmas Brew”, made according to a unique recipe, appears on sale. The drink can only be bought during a few winter weeks.
6. A monument to beer built in Copenhagen over 100 years ago in the form of a giant bottle of “Tuborg” can contain the contents of 1,5 million ordinary beer containers. Inside there is a special hydraulic elevator, climbing which you can admire the best panoramas of the Danish capital.
7. “Tuborg Green” pays special attention to supporting a variety of musical events. In addition to its own festival, the brand sponsors the famous Roskilde, Download Festival, Glastonbury Festival, Escape into the Park.
8. In 2018, Tuborg presented its own stage at PRESENT PERFECT and STEREOLETO in St. Petersburg, and also supported the Moscow Bosco Fresh Fest.

The popularity of Danish brewing: features and interesting facts about  Tuborg

Excellent beer Tuborg Pilsner was a resounding success in Denmark due to the fact that for the first time it was bottled in glass. In 1880, Danish brewers released tuborg green beer , a famous intoxicating drink with an original taste, the recipe of which is the property of Denmark. Today, Tuborg is part of the Carlsberg Group and is a leader in sales in China, Canada, Russia and Europe. On the territory of the brewery there is a monument in the form of a 26-meter monument in the shape of a bottle, under the lid of which there is a historical observation deck overlooking Copenhagen.

The intoxicating secret of  Tuborg beer

The range of Tuborg  has several varieties, each of which is filled with a unique taste. The percentage of alcohol varies from 0 to 8%, the color range of the drink, depending on the brand, varies from a pale golden hue to a sophisticated brown with a red tint. Several types of beer are produced according to Danish technology in Russia (the Baltika plant).

TUBORG  GREEN  (4.6%)

A pale golden lager with a rich bouquet of aromas retained its original 4.6% alcohol by volume. Produced by natural fermentation and has excellent foaming properties:

• foam cap height – 70 mm;
• foam resistance – 5 min.

Harmony of soft taste with hop bitterness with aroma of flowers and grain is formed thanks to lightly roasted lager malt. Tuborg beer is light with moderate bitterness in the aftertaste, complemented by the aroma of hops, fruity and nutty notes.

TUBORG  BLACK  (4.8%)

A dark lager with abundant yellow-brown foam, it has an unusual taste and bouquet with spicy notes of hops, honey and toasted malt. The composition contains natural caffeine (guarana), which gives a lot of strength and energy.

TUBORG  GOLD  (5.6%)

An amber-gold lager with bright aromas of malt, black bread, citrus and floral hops with hints of fennel. Foamy tuborg gold is recognized as an elegant beer with a noticeable wheat flavor.

TUBORG  RED  (5.2%)

A balanced reddish brown lager with toffee and bready aromas. Tuborg red beer is made on the basis of Caraamber caramel malt made from selected barley. The special production technology (drum roasting) of Kaarambera contributes to:

• increase the fullness of taste;
• enhancing malt aroma;
• improvement of foam properties;
• creating a reddish color and shine;
• stabilizing the rich grain flavor.

TUBORG  BOILERMAKER  (7%)

A strong variety for true connoisseurs of foam has an unusual tea color. The composition contains multi-component barley malt:

• pilsner ;
• Munich;
• caramel;
• color,

which creates a slight sweetness, notes of whiskey and a slightly hoppy taste. There is a rich aroma of caramel, nuts and warm bread.

Taste of Denmark – a unique recipe for a special beer

The composition of the foamy drink contains the following components:

• purified water;
• different varieties of brewing malt (blend);
• hop products .

A distinctive feature of the Tuborg recipe is a special brewer’s yeast grown according to the ancient method of Carl Jacobsen , who in 1875 set out to brew the best beer in the world. And he managed to create a “cultured” yeast with high quality and stability. Modern brewers achieve a rich refreshing taste by using this old recipe. In the tuborg line you are sure to find a type of beer that will suit your taste!