The novelty Truth or Dare is called as the famous game of the same name, which in translation into Russian sounds like “Speak or Pay”.
Residents of the United States will be the first to appreciate the novelty, the presentation of the Truth or Dare by Madonna scent will take place in Macy’s stores in April 2012, and worldwide sales will begin in May.
The singer has long dreamed of releasing exactly the scent. “I have always been madly in love with perfume, and I wanted to come up with something of my own, personal, which would be a reflection of myself, but could also suit other people. Something sincere, but bold. This is where the name Truth or Dare originated, ”Madonna said.
To release the fragrance, Madonna created the fashion line MG Icon LLC (this is a joint venture between the singer, Guy Ozeri and the Iconix Brand Group) and signed an agreement with the well-known company Coty Prestige (a division of Coty Inc). Soon, the singer will appear in advertising campaigns for the fragrance in print, television and the Internet.
Truth or Dare by Madonna is a floral scent. The combination of floral, woody and vanilla notes creates a fragrance that has no age limits. The bottle reflects a duality of scent – a classic and sophisticated shape is combined with modern and edgy details.