Complete management in the hotel circuit, from the reservation to the management of the entire hotel, including promotional action.
The online hotel price comparison site Trivago has completed the purchase of the Base7booking hotel management system, in order to be able to promote hotel reservations directly from its platform.
Its previous form of metasearch engine gave it an important value in the comparison, and now it strengthens its online presence, by being able to offer the client the possibility of accommodation directly, formalizing it as a reservation, at the same time as offering a complete hotel management software.
The hotel management company in the cloud that has its origin in the union of several Swiss hoteliers to manage its reservation platform, Base7booking It will be the front office for room management of the Trivago platform. It is available in 17 languages and is regularly used by hotel owners in over XNUMX countries as a property manager.
Now it can act as a true locator and comparison center that completes the chain in the business process of the individual’s journey.
With Base7booking, hoteliers have a simple and affordable digital management system for their accommodations. Now they can promote direct bookings and publish competitive rates on Trivago very easily
As was recently published in the Phocuswright report, most hoteliers wanted to manage their reservations from an autonomous plane and not through a universal platform, with this acquisition they will be able to maintain control of them while preserving their business freedom.
The improvement in the management of having everything unified
El Viajero You will enter the hotel directly to manage your reservation, not only looking for the offer, until now you could only integrate this system with hotels that already had a reservation platform, and through Apis, link to their specific content.
Looking Hotel the promotional action they were already developing with Trivago, broadens the possibility of managing their reservations as a next step to the publication of the offer and act as well as their own website in this matter.
Another important factor for the hotel is the dissemination of its content to a community of 120 million travelers, which provides them with integration, as well as control of the opinions and feedback of their customers.
Travelers satisfied with the user experience and hoteliers delighted to be able to carry out marketing campaigns with direct conversion in their systems.