The new movement has emerged from the fight for sustainability.
Water is a unique substance that is used to create a wide variety of things and products, because it is known to be a universal solvent. Including it is actively used by manufacturers of cosmetics, making the texture of creams and various care products lighter. However, according to numerous studies, Aqua itself is not absorbed into our skin because it is inert to it. That is, it does not harm, but it does not bring any benefit either. And most manufacturers use it in their means only because it is the cheapest substance. Sometimes water can reach 70% in a cosmetic formula.
Science does not stand still, which means that new products and brands appear on the market aimed at creating products with the maximum organic content and increased productivity. Including on anhydrous formulation. These funds are very popular among the fair sex. What is their advantage, we asked an expert.
Organic cosmetics brand WHAMISA
The main advantage of anhydrous-based products is that they preserve the protective shell of the skin, the hydrolipid mantle, or, in a simple way, an emulsion or a water-fat film. This emulsion is a mixture of fat, sweat and various acids formed as a result of the vital processes of the epidermis. In fact, this is our own natural “cream”, which is part of the structure of the so-called epidermal barrier. Its functions help to protect our skin from dehydration (dehydration), as well as a barrier to mechanical damage and harmful microorganisms. That is why it is very important not to wash this protective film. This is exactly what cosmetics, which do not contain Aqua, help.
Anhydrous products are much more physiological, integrate well into the skin matrix, because they have a similar structure to it. In addition, the role of anhydrous cosmetics in moisturizing the skin is indisputable, because the water falling on its surface, on the contrary, dries out our skin and takes moisture from the deep layers of the dermis, where key substances are collected that help our skin stay fresh, young and elastic.
Such beauty products are also ideal for those people who suffer from increased skin sensitivity, up to an allergic reaction. And, alas, there are a lot of such people today: an aggressive external environment, especially in cities, increases the risks of such skin behavior. With anhydrous formulations, the risk of reactions is minimized.
In addition, the anhydrous formulation based on aloe juice can act as a mediator between skin and assets, most gently preparing skin for subsequent products. Such preparation will serve as a bonus in the cascade of treatments and ensure that the skin gets all the benefits of the subsequent treatments.
A plus to the use of new generation products is another useful point: anhydrous formulations perfectly restore weakly acidic Ph on the surface of our skin, which is a prerequisite for its health, maintaining its microbiome, and hence immunity. How important this is for our body as a whole is evidenced by the fact that it is the epidermis that is the largest organ in the body. And we must take serious care of his condition. And, of course, one should not forget about the financial benefit – with the high efficiency of anhydrous products, their consumption is much less than in “liquid” counterparts.