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McDonald’s is once again launching itself into the democratization of gastronomy with the launch of a line of hamburgers, where one of them has been created by the last link in the value chain, the customer.
It has been a consumer, more specifically a consumer, who has developed a new recipe, supported by the Grandmothers Cooks contest, which the American company launched last June through its Facebook social network profile.
So Grandma Maria Marcelina Suárez Tamargo (Maruja), Asturian pure strain, registered and is now the owner of one of the recipes of the products presented as Grand McExtreme de McDonald’s, that was won with good judgment, in the deliberation of the jury composed of, Natalia Echeverría, Marketing and Communication Director of McDonald’s Spain, the beauty, makeup, recipe, fashion and crafts blogger Isabel Llano (Isasaweis) and the chef Javier García Peña , in the grand finale held on July 15 at the Madrid Hospitality School.
Along with the creation of Maruja, the other side of the kitchen is also presented, the professional, from the hand of the chef Ramón Freixa, with two Michelin Stars and many years of professional experience at the helm of its restaurants, and now also innovating in the recipe book of the fast food company.
This is how the traditional cuisine of the Spanish grandmothers and the most avant-garde elements of the professional kitchen has been shaped, presenting the limited edition Chef vs Grandma, which is available from September 20, in all restaurants of the Franchise chain.
Las Dos Grand McExtreme de McDonald’s
The Restaurantes McDonald’s, They already have the new recipes in their portfolio, and this frames us in the company’s true commitment to bring haute cuisine to all audiences and, in turn, demonstrate the commitment of the restaurant company to put the consumer in the center of its activity.
The campaign for healthy products, such as chef peña’s salads (Salad Lovers), was already highlighted by our editorial team, and now it is the turn of the fusion of tradition and culinary avant-garde in hamburgers.
The culinary creations in the form of a hamburger, the only requirement was to use double 100% Spanish beef and this has been the case when reproducing the original recipes of the Chef and the Grandmother.
- Maruja’s Grand McExtreme It has traditional ingredients of Spanish cuisine, such as chorizo mincemeat, homemade tomato sauce, and rustic bread that together with onion, fresh lettuce and melted cheese, give color and flavor to the veal meat. the grill that houses inside.
- The Grand McExtreme by Ramón Freixa, It consists of two beef burgers, inside an olive bread, combined with Batavia lettuce, crispy onion and caramelized onion, which with the detail of the mushroom sauce and the delicious Mature Cheddar cheese, make it a new fusion of textures and flavors.