Top 15 Japanese Makeup Brands

*Overview of the best according to the editors of Healthy Food Near Me. About selection criteria. This material is subjective, is not an advertisement and does not serve as a guide to the purchase. Before buying, you need to consult with a specialist.

Cosmetics made in Japan, according to experts, are the undisputed leader in the market of cosmetic care and decorative products when it comes to high quality, efficiency, and safety. Japanese brands are very popular among Russian women, so Healthy Food Near Me experts have compiled a rating of the best brands for you, classifying them by price segment – companies that produce budget funds, mid-range cosmetics and premium products used by professional makeup artists, cosmetologists.

What are the features and benefits of Japanese cosmetics

Cosmetic preparations of Asian, in particular Japanese production are traditionally very popular all over the world. This is justified by the fact that products from Japan have an impressive list of advantages that favorably distinguish them from Russian, American and European drugs:

1. The main feature of Asian cosmetic preparations is that almost all of them have a 100% natural composition. The formula of the product includes natural substances of plant and animal origin, but you will not find parabens, sulfates, artificial colors, fragrances and other chemical components in it. But how is cosmetics stored if it does not contain parabens, which are preservatives? It’s simple, the Japanese use natural preservatives, such as vitamin complexes, vegetable oils, natural propolis, grapefruit seed extract, etc. These substances have antiseptic properties, therefore, they prevent the reproduction of pathogenic microflora, which contributes to the deterioration of cosmetic preparations. In addition, they are useful in themselves and improve the initial characteristics and properties of cosmetic preparations.

2. Almost all components in the composition of Japanese cosmetic preparations penetrate into the deep layers of the skin due to innovative extraction methods and the low molecular structure of substances.

3. In the production of cosmetics of Japanese brands, only environmentally friendly, high-quality, fresh raw materials are used, which pass safety control. There is also a verification procedure at a higher level – strict state quality control. Modern technologies and innovative equipment are used. This largely affects the final cost of drugs.

4. All Japanese cosmetics have either a neutral or a very subtle and unobtrusive herbal aroma. He will not cause you rejection, will not “clog” the smell of your perfume. All that you will feel upon opening the original Japanese-made product is a light herbal, floral or fruity scent.

5. Almost all Japanese cosmetics (with the exception of decorative preparations) contain absolutely no artificial dyes. If you see that the cream is green or red, this means that it received such a shade due to the fact that the composition contains plant components that have a certain color. And not all sorts of “yeshki” that can harm human health.

6. Japanese cosmetics are usually hypoallergenic. It does not cause irritation, redness, rashes, swelling, itching. This is especially important if the drugs will be used by people with sensitive, atopic skin, people prone to allergic reactions, small children, adolescents, pregnant and lactating women, the elderly – the most vulnerable categories of people.

7. Before a cosmetic product goes on sale, it is carefully tested, clinical laboratory studies are carried out. All stages of production are controlled, so the likelihood of low-quality, harmful cosmetics getting on store shelves tends to zero.

8. The vast majority of Japanese cosmetics has not only decorative, but also therapeutic, preventive properties. The Japanese, who are accustomed to approaching any problem thoroughly, believe that it is better to influence the causes of aesthetic flaws than to mask the consequences. Therefore, Japanese cosmetics contain a large number of medicinal components, solve the problems of dry and oily skin and hair. Let’s give an example – if you use a cream for dry skin from a European manufacturer, it will most likely contain substances that retain moisture in the upper layers of the epidermis and prevent its evaporation. The fact that under such conditions the condition of the skin improves only externally, that it cannot breathe and gradually fades, the manufacturer forgot to tell you. And the Japanese use components such as low molecular weight hyaluronic acid to solve the problem of dry skin, which freely penetrates into the deep layers of the dermis, where it exerts its undoubtedly beneficial effect, effectively solving the problem from the inside.

9. Decorative Japanese cosmetics for the face – tonal creams, powders, usually contain whitening components. In Asian women, white skin is a sign of aristocracy, so everyone strives to make their face lighter. As a result, Japanese foundations and powders are often not suitable for Russian girls, Europeans and Americans, especially those with swarthy or tanned skin. But if you want to get rid of pigmentation, Japanese cosmetics is exactly what you need.

10. Anti-aging cosmetics from Japanese brands, according to experts, are the most effective in the world. The first positive result from its use occurs during the first week of regular application. For women who are struggling to preserve the youthfulness of the skin, such products have become just a lifeline and an opportunity to refuse from minimally invasive cosmetic procedures, and, moreover, from surgical plastic surgery.

11. Cosmetics of Japanese brands, as a rule, have a light, airy texture. Any liquid, cream, mousse preparations are perfectly distributed over the skin, quickly absorbed. And they do not leave any visible traces on the skin like oily sheen, sticky film, and even more so, a solid mask of “plaster”. With such decorative cosmetics it is very difficult to overdo it, so it is especially suitable for use by girls who do not have much experience in makeup. But the texture of Japanese care cosmetics, as a rule, is not only light, airy, but also gel. The cells of the human skin have the same structure. Thanks to this, nutrients easily penetrate into the lower layers of the dermis, effectively heal tissues, absorb and retain moisture.

12. Japanese cosmetics in liquid or cream consistency very often split into fractions a few hours after the last use. This is not surprising, and should not be used as a sign of a defective product. For natural care and cleansing preparations, the presence of sediment or some heterogeneity is considered the norm. After all, they do not contain chemical preservatives, stabilizers, solvents and thickeners.

13. Japanese washing and cleansing cosmetics foam very poorly. What comes as a complete surprise to Russian women is that at first they consider such drugs simply ineffective or spoiled. But in fact, a low foaming rate is just another fact confirming that there are no surfactants, cheap and hazardous sulfates in Japanese-made cosmetic preparations. Instead of these synthetic components in the production of hygiene products, a mild and completely safe washing base is used, which does not cause irritation and other side effects even for those with sensitive skin.

14. A fairly large number of Japanese cosmetics belong to the group of drugs that are made according to traditional recipes. These recipes are kept secret and passed down from generation to generation for hundreds of years. The effectiveness of such drugs is time-tested. At the same time, each product is made according to an individual formula with a unique set of medicinal components – vitamins, micro- and macroelements, and other nutrients useful for skin and hair. A balanced formula, each element of which acts synergistically, enhances the effect of another component, allows the consumer to use the cosmetic product economically, to get the maximum benefit from the minimum amount of product. But do not think that the Japanese use only traditional recipes, ignoring the latest inventions and discoveries, because everything is just the opposite. Asians in terms of developing innovative cosmetic products, as they say, are “ahead of the rest.” It is they who introduce most of the new products to the beauty industry market. Who invented BB cream and then CC cream? Where was cushion, hydrophilic oil invented and the benefits of hyaluronic acid discovered? All these are products of Asian development and production. And European manufacturers then adapt such cosmetics to the needs of a European buyer, refine and release under their own brand.

Do Japanese cosmetics have disadvantages? Yes, but there are only three. The first is high cost. Until recently, the vast majority of drugs, even those that were not included in the professional segment, belonged to the premium class and were expensive. Therefore, if you saw a supposedly Japanese product that was cheap and was designed for the mass consumer, most likely, you had an ordinary fake in front of you. And yet, now there are several brands that are engaged in the production of budget products. Their emergence is due to the spread of Japanese goods to the Vietnamese, Russian, European, Australian and American markets. Do not lag behind in this matter and expensive brands. They create subsidiaries that manufacture cheaper cosmetics that are designed for export. Or they just produce a line of budget drugs.

The second disadvantage of Japanese cosmetics is that after trying it once, you most likely will not be able (will not want) to return to other brands of cosmetics. Knowing the effect of care and decorative preparations made in Japan, comparing it with the result of using domestic or European products, you will prefer the first option. The third disadvantage of Japanese cosmetics is that it is so popular that it is often counterfeited. It is quite difficult to identify a fake until you start using a cosmetic product. Therefore, experts strongly recommend buying such products only in trusted and reliable specialized stores with an excellent reputation.

What is included in cosmetics from the best Japanese brands

What plant and animal components are often included in Japanese cosmetics:

1. Alpha and beta hydroxy acids. Alpha hydroxy acids are found, as a rule, in a variety of peels and products for facial skin renewal. And beta hydroxyl acid, also known as salicylic acid, is a frequent component of care and decorative preparations for oily and problem skin.

2. A variety of vitamins and their derivatives, stronger formulas – retinoids, vitamin C, tocopherol, etc. These are powerful antioxidants that protect against the action of free radicals, remove toxins, inhibit the withering of the skin, and have a brightening effect on the skin of the face and body. Youth vitamins E and A are present in most cosmetics of Japanese brands.

3. Low-molecular formulas of collagen and elastin – these substances literally regenerate skin epithelial cells and push out wrinkles.

4. Peptides are substitutes for collagen and elastin. The last two components in an unchanged initial state are usually not used, since their molecular weight does not allow them to penetrate the top layer of the skin. They simply cover the epidermis with a film, clog pores, prevent the skin from breathing and performing an excretory function. Peptides, which are small compounds of amino acids, have a small molecular weight. Due to this, they penetrate into the deep layers of the epidermis and are integrated into the physiological processes taking place there, replace the natural elastic proteins and increase the turgor, flexibility and strength of the skin.

5. Hydrolyzed protein conchiolin, which is a powerful natural antioxidant. It also performs the function of an effective anti-allergen and moisturizer. This component of Japanese brand cosmetics contains a large amount of minerals that stimulate metabolism in the tissues of the skin, promote renewal at the cellular level, and stimulate its own collagen synthesis. Thanks to this ingredient, the skin is rejuvenated, becomes more elastic, firm, smooth, and the face acquires a well-groomed appearance, regardless of the age of the woman.

6. Arbutin and niacinamide are substances that brighten the skin and prevent the formation of age spots. These components are often included in cosmetics for fading, aging skin.

7. Natural oils and extracts, extracts from plants or animal products – this is an extract from aloe, royal jelly, jojoba, shea, chamomile, licorice, extracts from arnica and witch hazel, hawthorn, Chinese dates. As well as natural substances derived from apple, lemon, orange, lime, pomegranate, grapefruit. These are highly effective and safe components of any organic cosmetics, to which Japanese products also belong. One preparation may contain 20 or more herbal ingredients, perfectly matched and balanced, perfectly combined with each other. The power of nature is concentrated in them, they are real storehouses of vitamins, minerals, antioxidants and other nutrients.

8. Minerals, including those dissolved in mineral, thermal, ocean water. These substances are important for our skin, help maintain an optimal level of moisture and protect against ultraviolet rays, inhibit the photoaging of the epidermis.

9. Corals, natural crushed pearls, natural silk, shark liver, snail mucus, bee venom. As well as the ashes of the Sakurajima volcano, an extract of Japanese angelica, sakura, Japanese green tea. Each of these ingredients of cosmetics has its own unique properties, its purpose and its range of tasks that they are designed to solve. For example, pearl nanoparticles make the skin radiant and contribute to a visual improvement in the appearance of the skin. And volcanic ash is saturated with a variety of minerals, micro and macro elements that nourish and protect the skin from the negative effects of ultraviolet radiation.

10. Freshwater and seaweed of several types – such components contribute to the regeneration of the skin, the restoration of intercellular bonds, and the normalization of the water-lipid balance. They have a wide spectrum of activity and are traditionally included in many Japanese cosmetic preparations.

11. Zinc is an effective anti-inflammatory, wound healing, regenerating, absorbent, matting drug. Zinc also perfectly regulates the function of the sebaceous glands, reducing the level of sebum production. Therefore, it is often included in cosmetics for oily, combination and problem skin.

12. Polyunsaturated fatty acids such as omega-3 and omega-6. These substances are incredibly useful for the human skin, but they are not produced by the body. The main properties of PZhK are nourishing, anti-aging, anti-inflammatory, firming, moisturizing.

13. Low molecular weight hyaluronic acid. This ingredient is very beneficial for the skin. It compensates for the deficiency of its own hyaluronic acid, which over time, for some reason, simply ceases to be produced by the human body. That is, HA is not synthesized in the deep layers of the epidermis; instead, the body constantly uses the same acid molecules, breaking down and restoring them. A fresh “infusion” of this substance through fillers or through the use of a cosmetic preparation applied to the skin helps replenish stores, save energy, and effectively restore the level of moisture in the skin. Supplemental HA also stimulates the production of collagen and elastin, which are the building blocks of muscle and skin.

14. Particles of precious metals – silver, gold, platinum. Such components of cosmetics also have certain useful properties, for example, disinfecting. In addition, every woman is pleased with one realization that her daily cream contains molecules of precious metals.

Some of the listed components of cosmetics are generally unique and are included in the composition of preparations exclusively made in Japan, as they are found only in Japan. For example, this is the ash of the Sakurajima volcano, an extract of Japanese angelica, sakura or Japanese green tea. Foreign companies simply cannot buy such raw materials because they are not sold or are too expensive.

Types of products of Japanese brands

All Japanese-made cosmetics can be classified according to two factors – by price segment and by the purpose of cosmetics. By cost, drugs can be grouped as follows:

1. Luxury and premium decorative and care cosmetics, which have masking, as well as rejuvenating and healing properties. This group includes all cosmetics, the cost of which exceeds 60 dollars. As a rule, a high price is not a prerequisite for a large volume of a cosmetic product. Drugs are most often packaged in jars and bottles, tubes of 30 milliliters, less often – 50 milliliters each.

2. Decorative cosmetics. It is very expensive, of course, of high quality and highly effective, but only professional makeup artists and stylists can use it because of the high cost.

3. Inexpensive decorative and care cosmetics of the mass market level. Such drugs, as a rule, are not sold in Japan, but are intended for export abroad, including the Russian Federation. Despite the relatively low cost, these are still high-quality, effective, useful and hypoallergenic cosmetics that can compete with many European counterparts and compete with them.

4. In addition to the price, Japanese-made cosmetic preparations can be classified depending on their purpose:

5. Cosmetics for skin care. Preparations can be divided into small subgroups – anti-aging agents, whitening, cleansing, care products for dry, normal, oily and combination skin.

6. Decorative Japanese cosmetics aimed at creating a light, natural and not too bright make-up. Such drugs are presented on the beauty market in smaller quantities, since the emphasis is mainly on the treatment of the skin, and not on masking imperfections. To the delight of Russian fashionistas, decorative cosmetics are much cheaper than skincare. But it is important to understand that Russian and Japanese women have completely different ideas about beauty and fashion. And therefore, the properties and characteristics of Japanese cosmetics will also differ.

7. Cosmetics for hair care. Such products are usually focused on thick, coarse, not very thick, straight hair, as this is the most common type of curls in Japanese girls and women. When choosing a product, you need to look at what type of hair it is intended for.

Since Japan is a leader in the market of scientific developments in the field of cosmetics, do not be surprised if you find edible cosmetics in the assortment of the store. For example, carbonated water with collagen content, raspberry jelly with hyaluronic acid to increase skin moisture.

Rating of the best Japanese cosmetics brands

The best Japanese brands with budget segment cosmetics

If your budget is limited, but you still want to use Japanese cosmetics, your wish may come true. In the modern market of the beauty industry, there are several Japanese export-oriented companies that produce relatively inexpensive products. The price of such cosmetics may not be lower than that of luxury European cosmetics, but it will still be the budget segment of Asian products.

Hadah Labo

Rating: 5.0

The first step of our rating is occupied by a brand that produces high-quality, but relatively inexpensive cosmetics. A big plus of this brand is that it is a pharmaceutical company. That is, it produces medicines for the skin, guaranteed to be of high quality and safe.

Hada Labo cosmetics contain highly effective components that penetrate into the deep layers of the skin and regulate the course of physiological processes. For example, a manufacturer does not spare money for the use of expensive low molecular weight hyaluronic acid in the production. But at the same time, it conducts a well-thought-out pricing policy, providing the opportunity to purchase products for a wide range of consumers.

Users leave mostly positive reviews about the products of the Japanese brand Hada Labo. The range of care products from the company is extensive – these are lotions, creams, facial cleansers, masks, make-up remover. The result of the application is noticeable after several applications.

Canmake

Rating: 4.9

The next position in the ranking is a Japanese brand of decorative cosmetics, which was founded more than 30 years ago. The company’s assortment includes a variety of make-up products for the face, eyes, lips and nails. As well as unsurpassed light aromas embodied in perfumes. The range of buyers of the Canmake brand is very wide – from teenagers to professional stylists and makeup artists. This is an excellent indicator that the products of this brand are of high quality, safety, durability and a bright, varied color palette.

Reviews about the Canmake brand are mostly positive. Using such cosmetics, you can try new make-up techniques every day – both the most daring and traditional ones. A variety of fruit and berry flavors of this brand will help to complement the everyday or festive look. Users also praise the interesting design that is typical for the packaging of this brand.

Very good

Rating: 4.8

In this position of our rating is a brand focused on the production of cosmetic products for hair care. For over 60 years, the company has been producing high-quality and effective products that help consumers keep their hair in perfect condition. The company’s product range includes general cosmetics and preparations designed specifically for local effects on certain problems.

Feedback on MoltoBene products is only positive. After all, each consumer can choose the best drug for himself in accordance with the type of hair, the characteristics of the scalp, needs and expectations. Shampoos of this brand do not foam well, but this indicates that they are made from natural ingredients that really heal curls. In addition to shampoos, the brand also has other hair products, for example, highly effective masks with a therapeutic effect, preparations for safe biolamination of strands, and much more.

Japanese cosmetics brand Celvoke

Rating: 4.7

On the next step of our rating is a company that is part of the F Organics concern, known for producing high-quality cosmetics with a natural, organic composition. This brand contains only environmentally friendly natural ingredients. We are not even talking about any aggressive synthetic additives. Even the packaging of such products is biodegradable, the brand cares not only about the health of users, but also about the environment.

Feedback on Celvoke’s hypoallergenic products has been overwhelmingly positive. In addition to gentle and even therapeutic compositions, amazing textures and fashionable, diverse shades for every taste are noted. From this company you can purchase any high quality decorative cosmetics, which can be used both at home and for professional purposes. The range of the brand includes blush, correctors and foundations, mascaras, pencils and many other decorative products.

Albion

Rating: 4.6

At the last step of our ranking of inexpensive Japanese drugs is, oddly enough, a brand that produces professional cosmetics. Initially, more than 60 years ago, the products of this brand were not of high quality, but they were quite expensive. After some time, the founder of the brand decided to radically change the situation by reducing the prices of cosmetics, but increasing their quality at times. Not only scientific, but also medical developments and research came to the rescue. After that, good Albion brand skin care products became available to every Japanese, and then Russian woman.

If you read reviews of Albion brand products, you will see that most of them are positive. The company creates special multi-level skin care systems. They include a set of preparations that provide a complex effect – from deep, but gentle cleansing, to high-quality nutrition of the skin.

The best Japanese brands with mid-range cosmetics

Having a sufficiently large amount at your disposal, you can buy Japanese cosmetics, which belongs to the middle price segment. More expensive Asian products in our country are used only by professional cosmetologists, makeup artists and stylists. Therefore, you can be sure that you are buying products of excellent quality, highly effective and completely safe for home use.

Shiseido

Rating: 5.0

The products of this brand, which occupies the next step in our rating, are very popular with Russian women. The company was founded over a hundred years ago and its philosophy has not changed since then – the employees of this company should make people happy, and they succeed. Shiseido scientists pay great attention to the composition, carefully selecting the components that are most compatible with each other. In production, new inventions are introduced, the company is a leading developer of innovative cosmetic formulas. All products go through multi-stage checks and tests before they hit the shelves.

According to user reviews, decorative and skin care cosmetics of the Shiseido brand are not only effective, but also bring aesthetic pleasure. After all, careful work is carried out on the design of the packaging of each product. Women also like the exclusivity of products, safety, and the admissibility of use even on problematic skin.

Shu Uemura

Rating: 4.9

On the next step of our ranking is a brand that was founded by one person – a Japanese makeup artist who became famous while working in Hollywood. At the moment, the brand is part of the French concern L’Oreal. Shu Uemura is mainly engaged in the production of decorative cosmetics and constantly introduces new developments to the beauty industry market. For example, the world-famous hydrophilic oil intended for make-up removal was invented by employees of this particular brand.

Reviews about the products of this company are only positive. Fashionistas have plenty to choose from – the brand’s assortment includes a wide selection of make-up preparations, care products, hair styling products, various accessories, false eyelashes and much more. All products boast high quality, natural composition, increased durability and excellent decorative properties. At the same time, the brand produces a line of professional products and a series of medium-priced cosmetics available to the Russian consumer.

Kose

Rating: 4.8

The next place in our rating is a company that was established more than half a century ago. From the very beginning, the brand has been developing its own products in the cosmetic industry, trying to provide Japanese women with the highest quality and most effective products. To date, the company has several laboratories and training centers where research is carried out and new formulas of unique cosmetics are invented.

The Kose Corporation includes several independent brands specializing in the production of cosmetics of a certain price category. Women’s reviews say that the brand’s assortment always has both inexpensive drugs and luxury products. This includes decorative cosmetics, skin care products, and sunscreen products. The brand has products for women of all ages. All of them are of high quality, absolute safety, stylish design.

Japanese cosmetics brand Kanebo Sensai

Rating: 4.7

A worthy place in our ranking is occupied by Kanebo Sensai, which was founded more than 100 years ago in Japan. To date, the main orientation of the brand is the production of decorative cosmetics, as well as perfumes. The company’s developers and researchers take old recipes as a basis, modernize them, and supplement them with innovative formulas. Therefore, the company competes well with other manufacturers.

Pencils, mascaras, lipsticks and shadows, other decorative products of this company are especially popular with consumers. They are famous for their excellent durability, safety, useful composition. Decorative cosmetics of this brand is able to maintain the health and youth of the skin, so you will not find any negative reviews about it. If you are a fan of Japanese brands, Kanebo Sensai preparations are an absolute must-have in your arsenal.

biore

Rating: 4.6

On the next step of our rating is a brand that pays great attention to skin care products for the face. The main focus of cosmetics is cleansing and moisturizing. The products of this company are distinguished by unique recipes and highly effective action. Cosmetics Biore is very popular in Japan, it is regularly used by more than half of local women.

In Russia, this brand is also popular, it receives extremely positive reviews. Users are satisfied with the gentle care provided by creams, facial cleansers, mousses, lotions, tonics, serums and micellar waters from the Biore brand. The skin is always deeply hydrated, well cleansed and looks healthy, regardless of the woman’s age. Such cosmetics also have an attractive appearance and easy-to-use design – most bottles and tubes are equipped with dispensers or limiters.

The best Japanese brands with premium cosmetics

Premium class is the highest quality, safe, effective cosmetics from the Japanese, using which you will be 100% satisfied with the result. Such preparations will help maintain youth and health of the skin, hair, nails and will bring a lot of pleasure during cosmetic procedures.

Kracie

Rating: 5.0

On the first step of our ranking of premium cosmetics brands is one of the oldest Japanese companies. The brand is famous for the invention in 1936 of the so-called “silk soap”. In the modern beauty industry, the company also occupies a significant niche, producing multi-stage preparations for the skin of the face and body, as well as for hair.

Each product is made on the basis of natural ingredients according to a patented unique formula that provides excellent results for women of different age categories. The brand produces a record number of lines of cosmetic products – for the body, face, hair, anti-aging products, bath products, for depilation and skin care after it.

You won’t find any negative reviews about Kreis products as they provide high quality care akin to salon treatments. All products of this brand are the result of careful development and a harmonious balance of traditional medicine, traditional recipes and modern technologies.

forlle’d

Rating: 4.9

The next position in our rating is occupied by a brand whose employees received the Nobel Prize for their developments. Low molecular weight hyaluronic acid was discovered by scientists who are part of the staff of Forlle’d. Therefore, it is not surprising that the main focus of the brand is the production of care and anti-aging cosmetics. And it really has a unique composition that allows you to quickly and effectively restore the health and beauty of the skin, restore youth and stop the aging process. The formulas of this brand of drugs often include HA, ionized platinum, vitamin C, retinol, pearl protein, coenzyme Q10, squalane, marine elastin, eggshell membrane.

If you read the reviews about the Forlle’d brand, you can understand that many Russian women dream of buying at least one of its products. The company’s products are widely used in elite beauty salons as preparations for non-invasive rejuvenation technologies.

Suhada

Rating: 4.8

On the next step of the rating is a trademark that has won the love and respect of consumers not only in Japan, but throughout the world. The popularity of the brand is based on the use of innovative high-tech production methods, the use of exceptional quality, environmentally friendly raw materials and unique recipes. The products contain highly effective components – vitamins and amino acids, minerals, ionized hyaluronic acid, algae, gold. Most of the cosmetic products of this company are their own patented developments.

User reviews confirm that Suhada products really belong to the premium class. It gives a visible effect within a few days after the start of application. Moreover, the cosmetic result is really stable and manifests itself even after the period of use of the drug ends.

SK-II

Rating: 4.7

The next position in the ranking is a brand that produces luxury and premium cosmetics. The products of this company are popular all over the world, in at least 13 countries, SK-II products occupy a leading position in the list of the most purchased Japanese cosmetics. The brand was founded at the end of the 19th century and since then has only been gaining momentum, developing new unique formulas, launching exclusive cosmetic products on the market, which are used by show business stars, professional cosmetologists, as well as ordinary consumers who do not spare money to maintain health and youth. and beauty.

It is not surprising that the reviews of Russian women about the products of the Japanese brand SK-II are extremely positive. They praise the safe and effective natural composition, a diverse range of products for different skin types and for different age categories of consumers. At the same time, specialized lines are constantly updated, new products are produced to preserve and maintain female beauty.

Isehan (Kiss me)

Rating: 4.6

Closes our ranking of premium cosmetics brand Isehan, which experts included in the list for three reasons. The first is perhaps the oldest Japanese brand, which was founded in 1825. The second reason is the high quality of products, thanks to which the company has earned the high honor of becoming a supplier of decorative cosmetics for one of the imperial families of Japan. The third reason is that the company is constantly developing, expanding its range, sparing no money and resources for its own developments in the field of cosmetology, thanks to which it becomes the owner of numerous awards.

If you read the reviews, you can understand that Isehan brand cosmetics are popular in our country. There is nothing to be surprised, women who take care of their appearance simply cannot pass by the products of the legendary Japanese brand. They praise the high effectiveness of the preparations of this company, the excellent natural composition, high decorative qualities and the increased durability of cosmetics.

The best cosmetics brands and their products – what to bring with you from Japan

Life hack – if you want to get really authentic Japanese cosmetics that Asians produce for their women, for the domestic market, buy it in Japan. The fact is that drugs intended for export, as a rule, do not have the same composition as the original products. In the development and production, the features of the skin and hair of Europeans are taken into account, and not so expensive components can also be used. Therefore, if you ever have the opportunity to visit Japan, do not miss the chance to buy cosmetics that interest you.

With the purchase, you will probably have such a problem as a language barrier. If you do not speak Japanese, then it is quite difficult to understand what is written on the packaging of a cosmetic product and what problems it solves. Japanese manufacturers in most cases do not worry about translating annotations into at least English, sellers are also not strong in this language. Drawings that are on many cosmetics packages help to solve this problem. According to them, you can roughly guess what the remedy is intended for and what effect can be obtained when using it.

The most popular cosmetics of the original Japanese brands:

1. Various plasters and patches. Such funds are presented in a wide range, depending on the type of funds, they solve different problems. For example, there are plasters that relieve fatigue from the feet and calves, shins. Other products remove toxins accumulated in the epidermis through the skin. Still others are designed to relieve swelling and eliminate dark circles under the eyes, nourish and rejuvenate the skin. There are also tightening patches, they can help eliminate the second chin or smooth wrinkles on the forehead for 5-8 hours. Experts recommend paying special attention to kinesio tapes – the scope of their application is so extensive, and the effectiveness is so high that information about tapes can be separated into a separate review article. In short, they are used to restore muscle tissue, to improve blood circulation, to relieve inflammation, etc.

2. Shampoo without silicone. In Japan, all shampoos do not contain this component, which is present in our usual cosmetics and is designed to make hair smooth, shiny, silky, at the same time damaging its structure and harming hair follicles and scalp. But surely you have noticed how smooth and shiny hair Asian women have. This is partly due to genetic disposition. But the use of safe healing shampoos also plays an equally important role. Such products really improve the structure of the hair, and do not create the appearance of grooming and beauty.

3. Decorative cosmetics – mascara, foundation BB or CC cream, mineral powder, blush, shadows. All this has a natural basis and in no way harms the skin, but on the contrary, improves the condition of the epidermis and cilia, allows you to maintain youth, health, beauty.

4. Cosmetics designed to whiten the skin and eliminate pigmentation. Any violation of skin tone can be removed with the help of Japanese preparations. They help fight unwanted sunburn, age spots, freckles, post-acne spots.

5. Drops and eye masks. If you are often worried about the problem of redness of the whites of the eyes, irritation of the mucous membranes, swelling, bags and bruises under the eyes, then the best solution is to use Japanese cosmetics for regular care and emergency care.

6. A variety of face masks – this type of skin care cosmetics is especially widely represented. There are drugs with a variety of effects – from moisturizing to preventing the aging process.

7. Cosmetics based on hydrogen. As a rule, these are 500 ml sachets that you can carry in your purse and drink for a powerful antioxidant effect. It is also recommended to use this water for wiping the skin of the face and body if you have any dermatological diseases, for example, atopic dermatitis, psoriasis.

If you do not have the opportunity to visit the Land of the Rising Sun in the near future, you can buy real cosmetics from Japan in Russia. However, difficulties may arise here, since it is sold only in specialized stores, which are not as numerous on the territory of the Russian Federation as we would like. But you can always order cosmetics on the manufacturer’s website, if it is adapted for English-speaking customers. Or in the online store of official dealers with whom Japanese brands cooperate.

How to use Japanese cosmetics

In Japan, the process of caring for one’s own appearance is not an everyday procedure, but a whole philosophy, cosmetics is an integral and indispensable assistant in achieving life harmony. For example, Japanese women spend twice as much time removing makeup as Russian women, and three times as much as American women. The same applies to skin care procedures, and the application of decorative cosmetics. Japanese women turn the process of self-care into a kind of ritual, which is why they look 5-10 years younger than their biological age.

If you don’t want to waste a lot of money, you need to learn how to properly use Japanese cosmetics brands, regardless of whether they are expensive or relatively cheap. Experts recommend following these rules:

1. Mandatory allergy test. Despite the fact that cosmetics of Japanese brands are considered hypoallergenic, this may apply to the indigenous population of the country, that is, directly to the Japanese. The components that are used in the manufacture of cosmetic preparations are familiar to them, they have been using them for centuries, including food. How often do you eat shark liver chop? The answer is likely to be “never”. Accordingly, the likelihood that you will have an allergy to this component exists. On the other hand, 81% of Japanese adults are unable to digest more than 200 milliliters of cow’s milk without subsequent symptoms of poisoning. And for us, milk is a product consumed daily. So in this matter, everything is individual, and you should not rely on the declared hypoallergenicity. Making sure that a cosmetic product is safe for you is not difficult. The most reliable option is to consult a beautician on this issue. The easiest way to make sure that there is no allergy is to apply a cosmetic product to a small area of ​​sensitive skin on the inside of the wrist or elbow for 10-15 minutes, and then see if there is any strange dermatological reaction – redness, hives, swelling, itching . It is more advisable to check the result in a day.

2. Always follow the manufacturer’s recommended dosage. If you like to apply cosmetics abundantly, you will have to get rid of this habit. Firstly, Japanese cosmetics, both cosmetic and cosmetic, are perfectly distributed and absorbed. If the package says to take a pea-sized drop of cream, use that much for one application. A small amount of funds is enough for it to fully fulfill its task. Secondly, using an excessive amount of a cosmetic product, you will not improve the result, but you will use the drug uneconomically, use it too quickly and will be forced to spend money again on buying another product.

Proper storage – a guarantee that cosmetics from the Japanese brand will retain their qualities throughout the entire period of use. In principle, recommendations for storage conditions should be indicated on the product packaging. If you buy a product from an authorized dealer, then the annotation must be translated into at least English, and at the maximum – into Russian. If you bought a product in Japan and there are only hieroglyphs on it, consider these recommendations of experts:

1. Cosmetics with a liquid, semi-liquid, gel or cream consistency should be stored in the refrigerator – on the bottom shelf away from the freezer or on the shelf on the door. This is justified by the fact that there are no chemical preservatives in Japanese preparations, they can quickly deteriorate at room temperature. When storing a cosmetic product in the refrigerator, do not forget to “warm up” it before applying it to the skin or hair. To do this, just squeeze the product onto the back of your hand and wait a couple of minutes until it takes body temperature. After that, it can be applied to the face or other areas of the body.

2. Dry cosmetics – crumbly, pressed, baked should be stored in a dry place, protected from sunlight and high humidity. For example, in a table locker in a room. It is unacceptable to keep such preparations on a shelf in the bathroom, as they will quickly pick up moisture and may, if not deteriorate, then lose their properties.

Cleansing and preparation. It is unacceptable to apply care cosmetics to unprepared skin. At a minimum, make-up or impurities should be removed. Even if you just woke up in the morning and washed your face the night before, you still need to cleanse your skin of sebum. You can use any products suitable for your skin type for this purpose, including products from Japanese brands. Before applying decorative cosmetics, you can carry out additional cleansing procedures – scrubbing, steaming the skin, you can make a mask. Such manipulations are required to be carried out infrequently – 1-2 times a week, depending on the type of epidermis and its condition.

Direct application of cosmetics – moisturizing or anti-aging cream, cream for dry or oily skin, occurs along the massage lines. With the index or middle finger of the working hand, spread the cream from the center of the forehead to the temples; from the wings of the nose to the cheekbones; on and under the nose; on the cheeks and chin from the center to the side zones. It is not necessary to rub it strongly, it is enough to perform light circular movements, as if massaging the surface of the face. Unless the cream packaging says it can be used on the under eye area, do not apply it there. To do this, it is better to use a specially designed serum or fluid.

If you have cosmetics in a tube, in a bottle with a dispenser, then there will be no difficulties with dosage and compliance with hygiene rules. If you have Japanese cosmetics in a jar, in no case do not type it with your fingers, even clean ones. You can put bacteria or microbes into the cream, which will definitely take advantage of the fact that the preparation is nutritious and the environment is humid, and will quickly begin to multiply, bringing the moment of early spoilage of the cosmetic product closer. Using a spatula, especially a disposable one, is ideal. If you do not have a spatula, use a teaspoon, which must first be sterilized with alcohol, Chlorhexidine or in the oven. Before the next use of a cosmetic product, do not forget to re-disinfect the instrument.

Applying decorative cosmetics Japanese brands should not cause you any difficulties. The main thing is to make sure not to make too thick a layer of the product.

Make-up removal at the end of the day – a mandatory procedure when using Japanese care and decorative cosmetics. For this, a product also made in Japan is perfect – hydrophilic oil or, alternatively, micellar water.

If you want to use Japanese cosmetics the way Japanese women do, who at 70 look at most 50, you can apply the Japanese skin care system, which consists of seven stages:

1. Cleansing the skin from dirt or makeup.

2. Peeling of the skin (depending on the type of epidermis, age and condition of the skin, the procedure is carried out 1-3 times a week).

3. The use of a lotion that simultaneously tones and soothes the epidermis, as well as normalizes the PH balance.

4. Application of face serum.

5. Applying a face mask.

6. Massage with cosmetic oil.

7. Applying face cream.

8. Japanese women devote at least 20 minutes to cleansing and care procedures in the morning and evening, spending them every day, even on weekends.

Attention! This material is subjective, is not an advertisement and does not serve as a guide to the purchase. Before buying, you need to consult with a specialist.