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Technology is designed to solve the problems of tomorrow, today.
Trends “Click and collect” in restaurants they continue to reflect consumer interest in off-site dining.
Interest in off-premises catering grew 300% between 2014 and 2016 and has only continued to grow, with 60% of off-premises catering orders.
With 78% of restaurants viewing off-site dining options as a strategic priority, now is the time to employ click & collect in your restaurant.
About 96% of Americans own a mobile phone, of which 81% own smartphones. That’s a lot of people with a lot of computing power at their fingertips, and those same people want convenience and will pay for it.
With fewer people making daily calls, mobile food ordering technology provides a solution by allowing the consumer easy access to purchase before heading to the restaurant.
- An example of this technology is any food ordering app that allows you to place an order, reserve a seat, or get on the waiting list from the comfort of your own. smartphone.
Off-site catering trends follow a few paths: customer ordering options, off-site delivery, and pre-ordering, which have gained public interest over time.
Let’s take a look at what each of these experiences would look like for an average diner.
Click & Collect: Take away
The idea of prepared meals designed for customers to eat elsewhere is nothing new, and given humanity’s often nomadic history, it is etched into our DNA.
As with many restaurant innovations, our modern takeaway concept was realized through the Industrial Revolution.
Today, there are numerous options for take-out orders, not only in terms of what’s on the menu, but also in the way the order is placed.
Imagine that you have had a long day at work and you want to stop and have some food as quickly as possible. After you find a restaurant that meets your current appetite, you open their app, choose what you want, and the kitchen prepares your food.
From there, the kitchen receives this information and goes to work.
Ideally, the restaurant would have a space reserved for customers who are only going to pick up their food and leave. Thus, your client orders his food, and when he arrives, the line is only to pick it up and leave.
Click & Collect: Home delivery
A comparatively modern concept compared to takeout, home delivery as we know it, took off around a century ago in California. This option is ideal for people who are not as mobile as they would like, or who do not have time to go out to dinner.
Restaurant delivery continues to grow, supported by supplemental industries like UberEats. However, if you have the means to connect directly with customers, there is a good chance they will pay for it.
We all know the delivery experience, which is about getting food on your terms. Where once it was just picking up the phone and calling a pizza parlor or other favorite take-out place, now those delivery options can be made with a few quick movements of the hand.
Not only can she order food, but in some cases, you can follow the progress from preparation to her doorstep.
If you cannot implement your own system, make use of third-party services, but that you can offer in your own application or website.
Click & Collect: Pre-ordered
The most contemporary option on the list, mobile pre-ordering offers customers the opportunity to have your meal waiting for you.
To do this, restaurants are combining the basic functionality of delivery and collection orders with a reservation system or waiting lists. Many companies are seeing this as their future, and it is paying off in a big way.
For families with children, this can be an incredible game changer. Although there are pros and cons to having a kid-friendly restaurant, it is important that we eat together.
Children get bored easily, so eliminating the time between sitting, ordering, and eating can go a long way toward improving their situation. That’s where the click & collect at your restaurant, as mobile pre-order options let you walk right in, sit down, and enjoy mealtime as a family.
From customers to restaurateurs, people take mobile food very seriously. Mobile restaurant orders have risen, and major restaurant chains are taking notice.
Industry leaders are already wasting time and resources developing their mobile options and are looking to continue that innovation by turning to Artificial Intelligence to shorten the path between customers and restaurants.
Starting with improving mobile ordering options in your restaurant is the first step of continuous innovation with clic & collect.