“Three Bogatyrs” is a well-known Russian brand of beer from Kaluga Brewing Company LLC, whose history began in 2002. The debut of the drink was remembered by the Russians with a colorful advertisement featuring three fabulous heroes and a loud slogan “Together we are strong”! Beer is created specifically for the average Russian consumer.
The name and symbolism of the trademark are based on the legendary three heroes – fairy-tale heroes, symbolizing courage, strength, unity. The close relationship with patriotism, true Russian traditions and values contributed to the fact that the trademark has become “folk”.
The manufacturer paid special attention to a quality advertising company. A few months after the product appeared on the shelves of Russian stores, its popularity was no less than that of other low-alcohol drinks from a similar price category.
A year (2003) after the release of the first batch of beer “Three Bogatyrs” was recognized by customers as one of the best in terms of taste and affordable price. At the consumer tasting, where about 100 varieties of beer were presented, “Three Bogatyrs” took the honorable 4th place.
Since 2004, the drink began to be produced according to an improved formula with the addition of unsprouted barley. The beer has acquired a softer taste and a pleasant aftertaste.
Since 2009, the Three Bogatyrs beer has been positioned as a drink for long friendly gatherings. In addition to the standard glass 0.5 liter bottle, the drink was poured into 1.5 and 3.0 liters. plastic bottles equipped with a comfortable handle.
Features
Beer “Three Bogatyrs” is produced specifically for men aged 18-35 with an average income. This is a drink for cozy friendly gatherings in nature or at home, for fishing, hunting, watching football matches or other sports. Ideal for use with various types of fish, snacks, all kinds of snacks.
Recommended serving temperature +6 °C. Shelf life – 9 months. It is recommended to store beer in a dark room at a temperature not exceeding +20 °C.
Types of beer “Three heroes”
“Light”: fortress – 4.5%, must density – 11%. A drink with a harmonious balance of fresh, invigorating taste, pleasant bitterness and rich ethereal notes is sold both in glass and plastic containers.
“Light Barrel”: fortress – 4.7%, must density – 11%. Differs in darker golden color, dense saturated taste, the purest foam without the slightest impurity. Acidity and a pronounced smell of hops, as in many cask varieties from other HMs, are absent. The production process of “Light Draft” beer is longer than pure “Light” beer, which allows to achieve a milder taste.
