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Three actual images from Kemerovo stylists
A presentation of the Fashion Industry platform was held at the KUZBASS State Center of Culture within the framework of the Kemerovo – Territory of Opportunities forum, in which Kemerovo stylists, photographers and designers took part.
Organizers of the Fashion Industry platform
The forum began with fashion shows from Alisa Lilas and Irina Fedorova. To create the Alisa Lilas brand, according to Alisa, she was inspired by the opportunity to give girls femininity, to emphasize their dignity, to support the talented seamstresses of the city who can and want to create beautiful clothes that are several times better than Chinese and Turkish counterparts and much cheaper than European ones. Also in the hall, everyone could admire and buy accessories from Irina Neilo.
Collection of clothes from Alisa Lilas
Within the framework of the forum, a contest “Transformation” was held, three girls were selected new images, helped to choose and improve their image.
Victoria Rimova, 22 years old, engineer
Stylists’ comment: Victoria came to us with curly, difficult to style hair. I did not contradict nature and simply set the direction for her curls with the help of styling on an iron. Thus, we have achieved a natural, but well-lying styling with a natural hair texture. In the makeup, the emphasis was on the eyes, matte caramel shades were used, a nude lipstick-varnish was applied to the lips, a neutral beige tone was applied to the face in accordance with the cold undertones of the skin. The eyelashes are dyed in one layer. Well, and, of course, a little refreshing peach blush and highlighter on the cheekbones and under the eyebrow – for a refreshing effect.
Worked with Victoria: makeup artist Angelica Zakhvatova and hairdresser Lizaveta Abramovskaya
Anastasia Bogova, 18 years old, student
Stylists’ comments: Anastasia came to us with a ponytail and practically no volume at the roots. Having created an easy styling on the iron and removing the strands from the face, we achieved a clean and open look, showed a beautiful face shape. In addition, with such a styling, you can go to school and to dinner at a restaurant.
Worked with Anastasia: makeup artist Elena Chervova and hairdresser Lizaveta Abramovskaya
Alesya Kadakina, 31 years old, director of the modeling agency Alessio Models
Stylists comment: Alesya has very long hair and a busy work schedule. Therefore, I chose basket weaving. It is now in vogue, and many fashion designers use such weaving in their collections. A hairstyle of this type creates an image that looks like a simple girl, but with a special twist. I would say with a folk twist.
Worked with Alesya: makeup artist Ksenia Khristosenko, hairdresser Lizaveta Abramovskaya