Contents
The challenge of wine in the face of technological advance has clearly surpassed its gastronomic complement, which is food.
The food industry has been seeing technology definitively implanted in all sectors for decades and there are still few companies that are clearly 100% committed to making the leap definitively.
Large distribution, seasonal products, expiration dates, or food logistics in controlled temperature, are part of the handicaps that technological entrepreneurs face in food matters on a daily basis.
There are market niches in this large Sector that, on the other hand, have known how to adapt or have been able to evolve due to the lack of so many barriers or because they were one of the pioneers in identifying problems and have tackled them to minimize them.
The world of wine and the Technology applied to it.
In the case of the sector in our country, it is a very interesting case study that shows that technology is not a brake but an authentic growth lever that helps tradition in all processes, whether they are production or marketing. .
We can reach several conclusions about the Why? From this evolution, but clearly we must start at the end of the value chain of the fermented must marketing process. The client.
In these last decades the consumer has been transformed, and technology has had a lot to do with this change.
- The consumer is more informed.
- It is more demanding and seeks quality.
- It demands trust and transparency.
- Price is not the main factor in the purchase decision.
All this change has been given by the progress in the offline world that the sector has experienced since the end of the last century, offering a more varied range of products and above all with more information about them as the beginning of the change.
In the background and as a satellite influence, the communication and dissemination of the history, the production and the final elaboration of the product that we have seen almost daily in different media, thanks to the efforts to disseminate the designations of origin and their own wineries.
As the end of the analysis we have the arrival of the internet, and the ease of finding and discovering everything that surrounds the world of wine from the armchair, wineries, wine tourism, product information and how we see now, acquisition and purchase experience of the items that they interest us easily and at a reasonable price without having to supply large quantities of product.
The electronic commerce of wine is already a reality, and its ease of distribution compared to food we believe that it has been one of the relevant factors to be able to succeed and above all give the market the ability to choose the product, know, inform you, discover and above all try …
Innovation in the wine industry
Another important factor has been the investment made by producers in terms of technology to reach very important levels in the ability to control, improve and innovate in processes and products, to give the new consumer quality, variety and modernity in the product.
The democratization of wine and its social vision have also been an added value for the industry to change its traditional vision of agricultural exploitation in front of special crops full of symbolism and color that give the product a new experience in its tasting and tasting.
Oenological literature at the service of brands that have been able to interpret perfectly from the field to the winery, and then transfer them to the purchase shelves or product web wings.
We cannot end without highlighting the work that we believe is fundamental for the wine to be 3.0, which is the ability to captivate that it has shown in recent years to the young public with the ability to buy.
It has renewed its customers, and thus ensured the next decades of enthusiastic collaborators in the acquisition work and, above all, free disclosure of the benefits and magnificences of each product consumed.