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The technology that changed restaurants in 2017
It’s amazing how technology has changed the way we eat, from the humble and simple fork to molecular gastronomy.
What technologies have made a difference in 2017?
In this article we are going to see the technologies that have been innovations this year and perhaps have changed the way we see restaurants.
1. Los chatbots
Facebook certainly got the technology right chatbots. a interface is a robot with artificial intelligence that interacts with customers in a chat mode, on Facebook Messenger.
Many restaurants created systems for reservations to be requested by the interface, but also providing information on the menu, ingredients, schedules, etc.
In 2018 there will be more restaurants with chatbots.
2. Mobile payment
There is practically no bank that does not have its own app and that allows mobile payment, to the detriment of the plastic card.
A study in the United States indicates that 58% of people paid with their mobile, when there was that option in the restaurant, instead of with the plastic card.
More and more restaurants have changed the classic cardboard or paper menu for tablets, not only taking advantage of the flexibility that this implies, such as changing the menus, customizing the menu, or others, but also providing an image of professionalism and innovation.
4. Home delivery
The wide variety of online ordering and home delivery apps has significantly changed the way many restaurants work, and the way their customers consume.
In 2016, 2 out of 5 Britons ordered food delivery through one of these apps. In 2017, it is estimated that 1 in 3 orders were delivered at home, in Europe, and the trend will continue to rise in the coming years.
What has really impressed is that customers who order online, do so frequently, compared to a customer “in person” who makes occasional visits.
5. Digital invoices
The young public does not want paper bills or tickets, and every day they fall into disuse.
In the study of Pew Research Center, mentioned before, a very interesting data is thrown: customers aged 18 to 39, 49%, prefer tickets or invoices in their email, and not physically, a percentage that skyrocketed this year.
If we reduce the age, to the so-called generation millenial, the percentage that asks for invoices in their email is around 69%.
It is certainly an opportunity for restaurant owners: do email marketing.
If you have not yet implemented these technologies in your restaurant, do so in 2018, in Spain they are not widespread as in the United States and England and it may be an opportunity to differentiate yourself.