The story behind the products that changed the beauty industry forever

Chances are, most of them are in your makeup bag.

The beauty industry never stands still – it looks to the future and seeks to create something unusual and new, which will certainly make the consumer more beautiful. Regardless, there are some key products that have changed the industry forever and, not surprisingly, have become top favorites with girls.

Elizabeth Taylor in the movie Cleopatra

Watching films about Ancient Egypt, we always admire the beauty of the Egyptian queens. This is largely due to their makeup, or rather, the “cat” arrows, which cannot be created without black eyeliner. Historians note that this beauty product was created more than 12 thousand years ago. Initially, it was created from natural black stone, which was ground to a powder state, and then oil was added.

And the second life for eyeliner began in the 1920s, when it was released simultaneously by three brands – Revlon, Max Factor and Maybelline. In the first year of sales, the brands earn more than a billion dollars.

We can thank the ancient Egyptians for its appearance. The red lipstick consisted of a mixture of red ocher, wax, carmine and fat. Thanks to the special symbolism of red in ancient Rome (the color was a sign of high status), the august person also applied the remedy.

In the modern sense, red lipstick in a metal case appeared in 1915 thanks to Maurice Levy.

In 1939, Vogue magazine wrote that lipstick is the most important element in cosmetics. This is what it is to this day.

Marlene Dietrich. 1920 year

You may not have guessed, but the history of the highlighter goes back to the Middle Ages. This beauty product appeared in the distant 1500s in England, and it was used mainly by actors to create a contouring effect. Made a highlighter from chalk and soot.

They remembered the highlighter only in 1920 thanks to Marlene Dietrich, who refused to act in films without contouring. And in 1934, Max Factor even published a textbook in which he told how to create a contour correctly.

A new stage in the life of contouring and highlighting began in 2012 with the light hand of makeup artist Kim Kardashian. Since then, all girls have understood that this beauty product will help create the perfect glow of the face and accentuate the cheekbones.

The K-beauty trend began to conquer the beauty industry with the advent of BB cream. A few years later, the cushion appeared. This product, which combines foundation, BB cream and powder, is a powder compact with a sponge completely saturated with the product and a dry sponge – they should be applied to the face.

For the first time on the European market, the cushion appeared in 2014. Since then, it has been produced not only by Asian manufacturers, but also by other popular brands.

In 1911, Anna Taylor patented false eyelashes made from a piece of fabric and small hairs on it. But in fact, real false eyelashes appeared in 1916, when filmmaker and producer David Work Griffith wanted the heroine of the movie “Intolerance” to touch her cheeks with eyelashes. Specialists in the creation of wigs and mustaches began to fulfill the order and made eyelashes from natural hairs attached to a gauze base.

In the 50s, a new technology appeared – plastic materials were invented, and the hairs became synthetic. And in the 60s, Twiggy often asked to stick her false eyelashes for photo shoots.

Without this gadget, no modern girl can imagine her life. The very first version of the hair dryer appeared in 1888, invented by the French hairdresser Alexander-Ferdinand Godefroy. As a basis, he took the idea of ​​ uXNUMXb uXNUMXbworking a vacuum cleaner. The hair dryer was very large and was designed for women to sit under and dry their hair.

In the early 1900s, the first hand-held hairdryer appeared, created by a German company. The name of this gadget appeared only in 1941, when the improved version was released by the company Foen (from German means “dry, warm wind”).

Since then, every decade, the hairdryer has taken on a more modern shape and has become lighter.

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