Contents
Something is moving in gastronomy, and now it seems that it is Instagram’s turn …
In the world of gastronomy And the kitchen, the visual is fundamental, not only the food enters us through the eyes, but to disseminate and disseminate the culinary content, the irruption of the mobile in our lives, has overturned the recording or photographs of the traditional cookbook.
The extensive YouTube tutorials are far away, where amateur and professional chefs developed their interesting culinary work with talent, expertise and above all sympathy, to publicize their latest recipes for avant-garde dishes.
It is not that it is going to disappear far from it, but it misleads us or “involuntarily directs” us to sponsored content … The immediacy of the information that an image or short video gives us, together with the force of influence that a character we follow has, makes the Instagram network winning by leaps and bounds the battle of the dissemination of gastronomic content.
In addition, we no longer only see static images in its app, since its inception in 2013 it also allows the capture of videos, formerly 15 ″, and now with the minute duration in which they call from the platform Instagram Stories.
A dynamic, innovative and prescribed culinary showcase.
Online marketing is one of the revolutions of the beginning of the XNUMXst century, and from the connectivity platforms or social networks, we are presented with an infinite universe of possibilities to share, prescribe, disseminate or simply tell, what we do, what for or how consume it.
In the field of cooking and gastronomy, social networks are “sweet”, the professional profiles of influencers of the gastronomic scene or of the chefs themselves, are beginning to be one of the most followed by the hordes of voracious consumers of screenshots in their mobile, showing them those magical or simply delicious creations of food dishes.
We eat daily and it is logical that our subconscious is always alert to welcome all kinds of impacts related to what we like.
Something similar to what happened in the beginning with fashion, but without losing strength, it seems that it has already reached the ceiling, not in vain we cannot, nor do we spend the same on textiles as on food …
The undeniable attraction of filters.
Feeling autonomous in the generation of content, different and above all innovative, has made users of social networks who are protagonists of a public life safe, which in turn dresses, decorates and sets many moments of people’s day-to-day lives.
In the professional field, social networks have become marketing instruments that seek not only to share advertising space with traditional media, but to almost unseat them.
A part of this push to the cemetery of the elephants of the written press, radio or television, has been the image and video platforms such as YouTube, Facebook, Pinterest, Snapchat or Instagram. its ability to tell a story to the second, to transmit a message to the world with a single click, and above all the ability to generate spectacular images with a € 50 device, which is good for everything!
That’s where the value of adapting an image to a warm environment comes in, filling it with color, blurring it on the plane or presenting that birthday cake that looks like it came out of a 60’s bakery.
That is Instagram, the value of tuning your life, your product or your recipe in a spectacular way, in a few seconds and in turn sharing it with a legion of followers instantly.