The Sound Wagon as a Traveling Experience.

From Barcelona to Madrid at high speed with the particularity of being the first musical experience of Travel, Leisure and Desperados.

The Sound Wagon, as it is already known, is an immersion into the world of travel, where passengers enjoy music, in an unprecedented symbiosis in Spain of light, drink, leisure and atmosphere.

The Desperados beer brand is the pioneer in this type of experience, and as a continuation of its successful project carried out with its Train Trax, it has also decided to put it into practice within our borders.

A path where silence is generally sought, has been the disruptive element to bring forward the initiative full of color, light, noise and above all, magnificent music in the live DJ sessions.

The train made technical stops in the cities of Lleida, Zaragoza and Guadalajara until reaching its final destination, in Madrid, to actively participate in the celebrations of the Pride festivities that took place on those days in the capital of Spain.

Experiences, leisure and beer in one place on the move

Desperados takes a further step in the way of experiencing music, this time in a space as unique as a high-speed train where passengers have been able to create and modify the setting of the car themselves.

During the journey, the young people were able to set their own rules and enjoy a special catering, live music by six artists of different styles such as Machete, Fonsi, Landikhan, Ed is dead, Anna Tur y Grimey music, all with the perfect accompaniment of the Beer plus Spirit, the Desperados of the Heineken group.

The staging has been carried out by the brand and the Tango agency, in which Desperados has once again relied on the idea and creative development.

A really interesting proposal that only happens once in their life, therefore, those who took that train will surely remember it and yearn for it to be repeated, who knows, perhaps it will be an option in the future for those who demand different trips within the level. of high speed services.

First it will be the Wifi and why not now also sessions on the move …