Makro’s German parent company has launched a global program to promote catering start-ups.
The German multinational has recently launched a technological project that inspires and encourages entrepreneurs seeking investment and patronage to present their ideas in terms of logistics innovation, mobile apps, finance or big data to add value to the hotel and restaurant sector. .
Techstars METRO Accelerator is the name of the worldwide project led by the German METRO in collaboration with the American TechStars.
There are 10 incipient ideas turned into business that will meet from October 12 in the city of Berlin, to develop for 3 months thanks to the seed capital of up to € 120.000.
As benefits, apart from the financial one, they will be given access to all the know-how of the Metro group’s infrastructures in Germany, and they will participate as main stars in the January Demo Day of 2016, where investors from all over the planet will be, spectators of their progress and in turn pickups the business angels of their exposed business realities.
The die is already cast and on August 3 the registration period for the brave and brave entrepreneurs ended, which the multinational will announce in the first days of September.
Gone is the traditional vision of the cash & carry where marketing was developed solely to attract customers and invite them to walk the corridors of their establishments.
The XNUMXst century has changed the way of buying and the way of selling is also changing, that is why these projects are not only a breeding ground for innovation for entrepreneurs, but also a firm commitment by multinational distribution companies to get on the bandwagon of the technological race, and to be able to survive in the new scenario that is coming.
In our country, these projects have already been developed in collaboration with entities that promote gastronomic entrepreneurship, but this global idea is important since the current market is global and borders can hardly be delimited in the field of gastronomic technology.