The rebirth of the Bimbo cupcake trio

The relaunch of the childhood snacks comes with a restyling of the Bony, Tigretón and Pantera Rosa,

The Bimbo brand is launching a campaign on television and social networks these days to bring its mythical cakes to the younger public, through a complete commercial and advertising relaunch.

The company has relaunched this range with a new, more current and modern image without losing its essence or its unmistakable characters, coinciding with the opening of the school year, to once again captivate the youngest of the houses in their lunches and snacks.

50 years with the Bony, the Tigrtón and the Pink Panther

The three cupcakes are icons of a generation of the last century, and now, in 2018, look for that new audience, children of those who already tried and enjoyed them in childhood, to savor the delicious cupcakes.

Buns, as we called them before, that perfectly combine the textures of the sponge cake, cream and chocolate coating. Now they come with crunchier coatings and an extra filling, to add more flavor.

On September 15, under the slogan “You like them before you try them!”, An advertising spot will reach all digital channels, and for the occasion several influencers have participated, so fashionable these days among the prescribing preferences of the youngest.

The spot stars the Youtubers Xuri Fenton, Mr. Zeta and Jorge Ramon Web, who describe the cupcakes with their particular personalities.

The buns of a generation

Many of us grew up with many brands around us and childhood icons can hardly be forgotten.

Multinationals, the lack of family leadership in many traditional companies, or simple changes in people’s tastes, have meant that most of the food that years accompanied in the backpack, or have disappeared or have been reconverted into new products, cannibalized or adapted.

But there are always the three musketeers in the afternoons after school, and now with new presentations, more modern and with flavors and ingredients more adapted to the new times.

• The Bony; a classic snack, consisting of a sponge cake filled with cream with a layer of strawberry jam, covered with cocoa coating. Children’s favorite.
• The Tigrtón; the most popular, consisting of a rolled cake, filled with apricot jam and cream, covered with cocoa coating. The favorite of nostalgic adults who continue to enjoy the flavors before.
• The Pink Panther; the transgressor, made from a sponge cake filled with cream with pink coverage. The most demanded by the female audience …