That which was originally inspired by a female torso, with scandalous curves and subtle refinement, returns to strengthen the traditional image of the company, and in turn contribute to the new aesthetic that has recently been released in its retail products, an independent line of glass for the Horeca Canal.
Coca-Cola has presented in our country its new bottle of vintage glass, a reflection of its iconic container from 1915. This model was the first container to be patented in the world, hence its importance in terms of the value of the container compared to the content.
This launch is exclusive to the hospitality channel where Coca Cola’s Spanish parent company has more than 300.000 bars as customers.
In the upper part of the Container created and devised by Alexander Samuelson, a plate of each color is crowned, assigning this to each variety of product leaving Red for its banner Classic with Sugar and caffeine, black for Zero, Silver for Light and Gold for those who do not want to wake up so much Spark.
This campaign is the result of a new way of doing things in Coca-Cola Spain, In order to soften the negative effect that its recent employment regulation file and the intention to close a plant in our country as a result of the merger of the bottlers into the only company that was created as Coca Cola Iberian Parthners had on consumers.
Obviously, it will seek to help the consumer to remember the good and happy moments that we live with cola, to try to get away from the negativity that the product has produced in consumers, as a result of business decisions.
It will be today Monday, June 15, when the advertising campaign carried out by the agency “Sra. Rushmore”, begins to be broadcast in the different media and channels, in which it invites and encourages people to visit the bars, that place where everything started, and the honored bottle could be consumed.
Value in the container without neglecting the liquid that made it eternal, and the result of this has been the evolution of its designs over the years, at the hands of the company’s creatives, owner of the best kept secret in the world, its Formula.
Will it ever come out?