It often happens that moments that adults do not attach much importance to, remain forever in the memory of the child. A new advertising campaign of the Kinder® brand under the slogan “When little means so much” is devoted to this simple and at the same time such an important idea.
The kind Kinder® video “When Little Matters So Much” reminds parents of the importance of making time for their child. Work, career, financial well-being, self-realization – how often, in pursuit of all these values of the modern world, we, adults, imperceptibly begin to push relations with children into the background.
Sometimes we are so tired in the evening that we do not have enough time and energy for full-fledged communication and games. This is a very sad trend. Therefore, the Kinder® brand has taken on a noble mission to reach out to parents from computer and TV screens. The Kinder® video reminds you that even the most ordinary weekday spent together can be remembered by the baby for a lifetime.
Just fool around at home or go fishing, take a walk in the rain or read a book under the covers with a flashlight, go to a cafe or share one chocolate bar between two. From these simple, but such happy and sincere moments, the future of the child is formed. They determine the nature of his relationship with the world.
Also, as part of the advertising campaign in Russia, a touching and truthful video was shot with the participation of famous mothers and their children, in which they shared their stories. Actresses Katerina Shpitsa, Maria Kozhevnikova and figure skater Irina Slutskaya spoke about important events and simple little things that make their relationship with children special. Listening to these stories, you understand that the minutes spent with a child are no less important for an adult. They help to escape from the hustle and bustle of everyday affairs, to feel small again, to experience real sincere emotions and understand what is of real value in life.
Kinder® believes that joy is one of the main “ingredients” for a child’s growth and development. For many years, the brand has been supporting parents in raising happy children, offering unique products and creating special moments that are never forgotten. We all remember Kinder® Surprise, which for many has become one of the favorite memories associated with childhood. Kinder® Surprise helps make the relationship between parents and children even more trusting and joyful.
All parents want their children to grow up happy. It was this idea that inspired Ferrero to create a wide range of delicious Kinder® products, quickly gaining popularity due to their high quality and unique taste characteristics. Today, Kinder® is a world-class brand, respected and loved by consumers.