La Vie Est Belle fragrance, Lancôme, has become a classic in just four years. By perfumery standards, a short period of time. What is the reason for success? In the magic of the name, which translates as “life is beautiful”, in a gourmand catchy flair, in a charming bottle and in the smile of Julia Roberts on the advertising poster.
And so that the interest of fans does not fade away, Lancôme, as a truly French brand, decided to give them flowers every spring as part of new versions of their favorite fragrance. In Russia it happens just before March 8th. The classic composition of praline, vanilla and caramel has previously been joined by flowers of iris, magnolia and tuberose. There are more flowers this year. In La Vie Est Belle L’Eau de Toilette Florale, Lancôme, perfumers added Indian jasmine, mimosa, iris and freesia. But its stellar component is the osmanthus, whose white blossoms symbolize wisdom and the joy of life in China. Why not the main commandment of La Vie Est Belle? The fruity aroma of osmanthus is reminiscent of ripe peaches and apricots. By the way, in the new version, the creators abandoned the praline chord. But the recognition of the fragrance has not suffered, although it sounds really new, attracting those who are looking for romance on the threshold of spring.