Previously, there was only one criterion for age – year of birth. Now more and more women are moving away from this traditional way of thinking about themselves. They think in other categories: health, self-awareness, lifestyle, finances.
A modern woman in her prime is much better off than her mother at a similar age; society allows her to be more active, both in social and professional life. She still expects a lot from life and is more demanding of it.
Today, women over 50 treat their appearance holistically – they observe , buy expensive cosmetics, and of course, the business is not complete without hardware cosmetology and cosmetic surgery.
By the way, according to the research, modern ladies over 45 are afraid of wrinkles even less than their younger “sisters”. Maybe because the new generation has grown up in a society where youth is elevated to a cult?