Having launched its 500th refrigerator at a plant in Naberezhnye Chelny (Republic of Tatarstan), the Chinese brand Haier decided to back up the success with the start of production of washing machines. Preparations for the opening of a new enterprise are already in full swing in the city, and it will not be long before the release of the first Russian-made Chinese washing machine.
The construction of the production building has already been completed, the equipment itself has been delivered, and now it is being installed. In parallel, there is a recruitment of specialists and workers of the future plant. $50 million had to be invested in the construction of the new enterprise. Therefore, they will not hesitate with its launch, and already in August-September of this year, we can expect the release of the first washing machine. It is planned that the plant will produce up to 500 thousand machines annually, which means that there is every reason to believe that the Russian market for the production of washing machines can increase significantly, at least up to 20%.
Earlier, the CEO of Haier in Russia, Song Zhenhua, said that it is planned to launch the production of a smart refrigerator at a plant in Naberezhnye Chelny soon. Russian and Chinese developers are working hard to create a smart product, so the company’s management expects that potential buyers will be able to evaluate their joint development next year.