The digital revolution in the reeds

A surprising experience in the service and in the subsequent tasting has just arrived in the bars in the form of an automatic beer tap.

It seemed that the traditional way of serving beers would never change, but as of today the new gadget that arrives to revolutionize the field of beer service and automation is already a reality.

The brewing company HEINEKEN has developed together with Laboratory of Immersive Neurotechnologies of the I3B Institute of the Polytechnic University of Valencia (UPV) the first interactive digital beer tap, the iBeer.

It is a revolutionary technological device that lives for and for the user experience (Ux) and will surely be talked about in the coming months.

Nothing will be the same when ordering a beer, the customer’s experience in the service, and in the tasting are the basis of a complex, but a very interesting new panorama that opens up in the field of communication between the consumer, the hotelier and the brand.

La technology applied to production It is a fact, but in the service it was something that took a long time to reach the sales establishment, and even more so in the consumer one, such as the hostelry.

The first iBeer is already working in a beta version, but real, accessible and working in Madrid, more specifically in The Industrial, on Calle San Vicente Ferrer 33 and he will be happy to receive visits and shoot those who wish it on December 1, 2 and 3

The first digital column to serve beer

The tower-shaped device is an interesting bet by the Dutch multinational to reach the public that consumes its product from the level of technology without forgetting the excellence of its fermented products.

The device multiplies the functionalities of the traditional beer tap, offering the consumer three types of content, communicative, experiential and interactive, apart from adding a lot of value to the hotelier thanks to its measurement, geolocation, gamification and connectivity capabilities.

The digital screens that the digital shooter shows the consumer act as attention grabbers with a wide variety of content, such as videos, in which you can see spaces and documentaries related to beer culture or the steps that detail the steps to enjoy of the perfect reed.

Along with the videos, the iBeer presents different versions of the filling effect; as well as interactive games, with which the customer can discover additional information about their favorite brands or the beer that best suits their preferences.

The hoteliers have in their hand, better still in their bar, an interesting tool to find out relevant information about their customers and their beer consumption. They will be able to measure the average number of rods drawn or the times with the highest activity. In addition, it allows to propose collective experiences and even connect with other digital elements of the premises, adapting to the characteristics of each establishment thanks to its scalability.