Taming the Shrew: All About Keratin Hair Straightening

Girls with curly hair, as well as those with porous, unruly and frizzy hair, know that keratin hair straightening can be a lifesaver for them. However, the procedure will appeal to everyone who dreams of shiny and smooth curls.

Keratin hair straightening: what is it?

Keratin straightening (also called hair keratinization or keratinization) is a procedure presented on the menu of many beauty salons. Its goal is to qualitatively improve the condition of the hair and restore it, making it smooth and dense. And, for a long time.

The protagonist of this service is the protein keratin. It is he who, integrating into the structure of the hair, smoothes them and repairs all the microdamages encountered on the way.

For whom is this procedure suitable?

Most often, girls who suffer from the fact that they have:

  • too curly or curly hair;

  • thin strands;

  • even after the most stylish styling, the hair looks unkempt.

In a word, the keratin coating puts the strands in order – restores and visibly smoothes. The technology is based on liquid keratin, which is saturated with each strand. During the procedure, the hair is heated and under the influence of heat, keratin envelops each hair, creating an invisible coating over the entire surface. It smoothes the strands and seals all damage. Unfortunately, these measures are temporary. The effect of the procedure lasts no more than 3-4 months. But all this time the hair looks very healthy, smooth and shiny.

There is a common misconception that this service is only suitable for long hair. Keratin straightening for hair with a length of at least 8-10 cm also shows an excellent result: styling is not a hassle, the hair looks even and more dense, shiny.

Only pregnant women and during lactation, as well as in case of hair loss or during infectious diseases, the procedure should be abandoned.

Pros and cons of keratin hair straightening

Naturally, keratin hair straightening has both pros and cons. Looking ahead, let’s say that girls with curly hair do not spare time and money and resort to this procedure 3-4 times a year. And they can be understood, because keratinization has an impressive number of advantages:

  • keratin, enveloping the hair, gives each strand a polished and well-groomed look;

  • facilitates hair combing;

  • installation takes much less time and effort;

  • if you regularly repeat the procedure, then you can count on a cumulative effect (and instant, of course, too), since keratin accumulates in the hair from time to time;

Among the shortcomings of keratin straightening, one can be distinguished, but significant – individual intolerance to the components of the composition.

What does hair keratinization give?

What is keratin hair straightening? This is smoothing and straightening. Hence the expected effects. Immediately after the procedure:

  • strands look smooth, well-groomed, shiny;

  • you can forget about tangled and fluffy hair;

  • the process of drying and styling hair of different lengths, including medium length, is greatly facilitated;

  • the composition that forms a protective film on the hair protects them from exposure to hot appliances, the harmful effects of sunlight and other negative environmental influences.

Types of hair straightening with keratin

At the moment, there are two types of keratin straightening – Brazilian and American. What is the difference? It’s all about composition.

Brazilian

Brazilian keratinization involves a composition that includes not only the main ingredient – keratin, but also valuable oils and a high percentage of formaldehyde. And this is not the friendliest ingredient for humans. But the efficiency is high – Brazilian keratin can stay on curls for up to six months, and the result immediately after keratinization is completely impressive.

American

American keratin treatment is considered a gentle method of hair straightening. The formula contains no aggressive chemical components, but the result lasts no more than 2-3 months.

How is keratin hair straightening done in the salon?

We will tell you how keratin hair straightening is done in the salon and what kind of procedure it is.

It will take at least three hours, or even more. So it pays to be patient.

  1. First, the master cleans the hair with a professional shampoo with keratin, and then moisturizes the strands with a balm.

  2. Hair is blotted with a towel and dried a little. After that, strand by strand, the entire surface of the hair is covered with liquid keratin. Leave for 40 minutes and then apply a second layer.

  3. The next step is to blow dry your hair.

  4. Next comes the hair straightener. With its help, each strand is processed, as a result, the hair is straightened, and keratin is embedded inside the rod.

  5. When the whole head is processed, the hair is washed again and finally dried with a hairdryer.

Features of care after keratin straightening

In order for keratin for hair straightening to do its job, immediately after the procedure, you should follow a few rules:
  • do not wash your hair in the first three days;

  • for shampooing, we strongly recommend using sulfate-free shampoos that gently cleanse the hair;

  • once a week, do not forget to pamper the curls with a mask, this is also important after keratin straightening;

  • stylists recommend drying your hair with a hairdryer after washing – in their opinion, hot air helps keratin stay inside the hair longer.

We offer a hair care regimen that includes shampoos, masks and conditioners. And, of course, indelible care.

Shampoo for hair shine Vitamin, Dercos, Vichy

The acai berry and aloe vera in this shampoo help to moisturize the hair, making it strong and shiny.

Mask-oil 3-in-1 Fructis Triple Recovery, Garnier

An oil mask with shea, macadamia, jojoba and almond oils intensively nourishes and restores hair. The active fruit concentrate strengthens them from root to tip and adds shine. The product is used as a mask and as a leave-in treatment for faster hair restoration and protection from damage.

Hair conditioner Dercos Nutrients Vitamin, Vichy

Conditioner for shine and transformation of dull and lifeless hair with acai berries and aloe vera gives curls a good portion of moisture, filling them with vitality and shine.

Shampoo for hair in need of moisture and softness, Fructis Superfood Aloe. Hydration, Garnier

The shampoo contains aloe vera and coconut oil, which effectively moisturize the hair and contribute to its smoothness and softness.

Shampoo “Luxury 6 oils. Glossy shine” for hair lacking shine, L’Oréal Paris

The shampoo is enriched with rose extract and micro-oils of rare flowers. Very good for colored hair. Effectively nourishes curls, smoothes and gives them an expressive glossy shine.

Summary results

What is keratin straightening?

Keratin straightening and repair is a procedure that smoothes the surface of the hair. As a result, they look straight, smooth, even and shiny. This is especially evident on long hair. Those who have a haircut are less likely to resort to this procedure. You can read more about it here.

What effect can be achieved with keratin hair straightening in the salon?

Immediately after the keratin treatment and within a few months, the hair looks smooth, dense and even. The procedure is suitable for fluffy, wavy hair, not to mention curly. All details are here.

What types of keratin straightening are there?

Today, there are two types of keratin straightening on the market – Brazilian and American. Is it worth doing? You decide. It is suitable for both long hair and shoulder-length hair, and it doesn’t matter if your hair is thick or not. We’ve talked about the benefits. In short, Brazilian can be called more persistent, American – more gentle. Do both procedures at the hairdresser. You can learn more about each of them in this section.

Are there any special care after the keratin hair straightening procedure?

The main rule is to try not to wash your hair for at least 3-4 days. Subsequently, use sulfate-free shampoos, and if there are none, then look for products rich in amino acids, keratin, vitamins, plant extracts and oils. A small fundraising guide can be found here.

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