The ability to promote goods and services is highly demanded in the market. Experienced American marketer and business coach David Newman knows how to teach this. He breaks down his ideas in 77 tips and how-to chapters, explaining where to find new customers, how to work on social media, and how to build brand trust. And offers a specific step-by-step plan for launching a marketing program. This clear, well-structured book will be useful not only for marketers, but for everyone who has their own business — that is, a lot of us.
Mann, Ivanov and Ferber, 368 p.