Conformism is the effect of suggestion.
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Technology «Positive distraction — suggestion — positive distraction — suggestion».
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Suggestions permeate all human life, starting from childhood. Suggestions are used in advertising, in politics, and in everyday relationships.
It is wrong to treat suggestions as something negative: positive, encouraging, supportive suggestions help people in a variety of situations. If you listen carefully, then high-quality Soviet songs are full of suggestions.
In business, it makes sense to try to make suggestions that are set for success. For example,
- You might want to straighten up and smile
- After working on this scheme, many people have improved sleep
- I wonder how much better you will feel after adding fresh vegetables to your diet?
- Whether we make the project paid or free, it will be great in any case.
For the practice of conscious use of useful suggestions, see the article by N. Kovalenko.
Suggestion and education
Children are exceptionally suggestible, and suggestion is an integral element and one of the foundations of education. See →
Technologies of operational suggestion
Operational suggestion is a suggestion that is inserted into communication under the tasks of the immediate situation. Operational suggestions are also made by text. both tone and expression. See →
How to inspire effectively
The main task of suggestions is to say what you want from a person, and not what you don’t want. Namely, the child should be told how obedient and attentive he is. If there is a danger that the child will fall, then secure and say «Be careful!» or «Careful!» It’s the same with employees and work colleagues — the best suggestions are those that support people and draw their attention to the positive aspects.
If we want to use suggestion more effectively, the following techniques can help:
- Template break, surprise effect.
- Using touch.
- Eye capture.
- Alternating suggestions and pleasant distractions.
Direct suggestions are easily passed on to those who are younger in age or status. Higher in status are camouflaged suggestions, for example, in the form of a question or built using the “Suggestion-stroking-suggestion-stroking” technology, as was shown in the film “What Women Want”.