They do not like this tactic, they are afraid of it — all because calls to strangers are called «cold» in order to sell something — a product or service. On the face of it, the «America’s No. 1 Sales Coach» manual seems to be addressed to salespeople. But in fact, the audience of the book is wider. After all, each of us one way or another has to “sell” something — for example, our skills and abilities when looking for a new job …
They do not like this tactic, they are afraid of it — all because calls to strangers are called «cold» in order to sell something — a product or service. On the face of it, the «America’s No. 1 Sales Coach» manual seems to be addressed to salespeople. But in fact, the audience of the book is wider. After all, each of us somehow has to «sell» something — for example, our skills and abilities when looking for a new job … This book does not promise to «change our lives» in an instant. She explains that success is not a blue bird, but only the knowledge of certain techniques and perseverance. Plus, of course, a sober assessment of reality, adds Stephen Schiffman: without «a sufficient number of failures, you will not achieve the goal.»
GIPPO, 160 p.
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