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The new grand slam that they will play will be with the help of the best ambassador who could be appointed for this purpose.
It is about the tennis player Rafa Nadal, who accompanies our delicacies with his best sporting moments.
The campaign seeks to emphasize the winning character of our most international athlete with the representative capacity of our food and beverages.
With the motto “Born in Spain. Admired in the world ”An argument of similarity with the winner of so many prizes, tournaments and medals is sought from a culture of effort and performance, towards our food products.
The promotion of Spanish food in the world, is an initiative of the Ministry of Agriculture, Food and Environment (MAGRAMA) that will develop with different events and campaigns over two years.
The Minister of Agriculture, when presenting the campaign, made clear why this union and the reasons for taking it to caco:
“The Spanish agri-food sector is number one in the world and we wanted the image of a number one like Rafa Nadal, to be our best international ambassador; it is the best image of our best Spain ”.
Among the key factors that should be highlighted in the Spanish food sector are the positive values that have made our land and its products great, the passion for things done well, the constant search to make everything perfect and the dedication and effort of the people who carry it out daily.
The commitment to Rafa Nadal is renewed, after having represented the “Marca España” throughout 2009 with unprecedented success in terms of dissemination, image and results.
The future of Spanish products
Among the actions that the ministry has been developing, the promotion of the agri-food sector and its internationalization, make these measures a key factor for its development.
Our products are increasingly known and, above all, in demand in the most distant corners of the planet and this work must be continuous in order to consolidate the import work of the production and marketing companies, to take advantage of their commercial success and guarantee future growth in the balance. commercial.
To achieve positive synergies in this field, the ministry has drawn up development plans and agreements with the Interprofessionals for olive oil, table olives, wine and Iberian products.
This joint work will be developed with the development of campaigns by the official body and the dissemination of the material by the organizations at points of sale and commerce in general.
The communicative capacity and reach that our “Tennis Player” will have through their social profiles should also not be overlooked, providing the image of the campaign to all their followers.