Soft girl makeup: top 5 fashion looks from TikTok

We figure out how to repeat the most trendy bloggers make-up.

The soft girl style is gaining momentum in Russia. At first, the beauty trend gained popularity on TikTok: the cute and airy images really liked the popular content authors. On the platform, videos with step-by-step soft girl makeup tutorials are among the most popular in the beauty category and are gaining millions of views. We offer you to figure out how to repeat a fashionable make-up, which will become part of the ideal look for a party, for example, for the New Year.

What is soft girl makeup?

In a nutshell, this is everything that emphasizes femininity, tenderness and immaturity. The beauty images of “soft girls” are characterized by:

  • a wide palette of warm colors: from nude to bright yellow and orange;

  • perfect tone and radiant skin;

  • black or white arrows;

  • traced freckles;

  • sparkles (in moderation!);

  • patterns (for especially creative images).

The color scheme can be compared to the style of the Hello Kitty brand. This does not mean that only young girls do this kind of makeup. Delicate tones will suit women of any age. The main thing is to choose what suits you, giving free rein to imagination.

We have collected five of the most interesting and easy-to-perform images, referring to the primary source of the trend – the TikTok platform, on which all the most fashionable and interesting is born today.

1. A quick day or evening make-up option from @boombayyahh: perfect skin tone, highlighter, delicate blush, neat eyebrows, classic black arrows, bright pink shadows applied to the lower eyelid and small hearts traced with eyeliner. 

2. A vibrant eye shadow gradient with clear borders will give your makeup an unusual shade without making it less subtle. Alyona (@e.alyona) recommends filling the upper eyelid with light purple shadows, and also bring the lower eyelid along the mucous line with a white pencil.

3. Makeup with a yellow-orange accent on the eyes from @sambr.allcomplement natural eyebrows (you do not need to paint them with a pencil, it is enough to highlight with a special colorless gel fixative) and an unusual arrow shape. In the image of a soft girl, there is nowhere without perfect tone and light shine. Notice how well it pairs well with Hello Kitty earrings and the original hand-made choker.

4. The most delicate image from @ ke1kenna for air girls. Apply the tone, carefully emphasizing the tip of the nose, cheekbones and chin with a natural blush. The main characters of this image are stylish snow-white arrows and white ink. To make the look more expressive, Lisa advises adding some dim shiny shadows to the inner corner of the eye. It is enough to apply gloss on the lips, and – voila! -soft girl makeup is ready.

5. Unusual makeup with emphasis on the eyes. Victoria (@CutePimp) applies a matte pink eyeshadow to the lower eyelid, and a shiny one to the upper eyelid. To add shine, you can add glitter and glue stars under your eyebrow. Of course, do not forget about the black arrow. Life hack: the girl uses a special base to make the shadows fit better and the colors are brighter.

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