Social influence — influence, the direction and method of which is determined by the surrounding people and society as a whole, the social automatisms of response built into us. In particular, this is an influence aimed at creating an idea about oneself, other people, social groups and social phenomena.
Social influence is opposed to personal influence, the direction and method of which is determined by the person himself, his individual characteristics and inclinations.
Methods of social influence
The mechanisms of social influence are universal and effective, and in management activities they cannot be replaced by anything. What affects the persuasiveness of a message? What makes us believe and agree, what makes us feel and act? There are six main mechanisms of social influence: mutual exchange, commitment and consistency, social proof, goodwill, authority and scarcity. See →