The Dutch company Heineken and the UEFA Champions League have made a joint presentation of the competition with the figure of coach Mourinho as the protagonist
On Tuesday, September 13, the new season of UEFA Champions League and one of its main sponsors, the Dutch brewery Heineken®, has deployed unprecedented media action.
A new advertising campaign, commanded by film director Guy Ritchie, adds an extra thrill to the most important club competition in the world, the former “European Cup” current Champions League.
The premiere on television and different digital platforms of the new spot starring the always controversial but ironic José Mourinho, is the spearhead of a Marketing campaign, different, direct and ambitious that seeks to consolidate the beer brand as the European benchmark in the sector.
The winner of two Champions League titles as club coach, sends a message to fans around the world, where emotion and motivation are the main content of the spot.
We see an interesting “Prep Talk”, very similar to what takes place before a game with the players, now encouraging fans to stop what they are doing to prepare as they deserve for the next Champions night with a Heineken® at the hand, wherever they are in the world or the time of day.
In this way, Heineken® continues to encourage Spanish fans to live the Champions League with all intensity, as it did this year 2016 with the ‘A Chief of Champions’ campaign, which invited Spanish fans to leave before work to arrive in time to prepare. the match.
In the words of the company’s marketing director HEINEKEN Spain, Marta García, details and perfectly explains the objective and purpose of the campaign.
“The true fans live with emotion the moments leading up to a Champions League night. Heineken® gives them a little more inspiration to live the experience to the fullest ”.
Eleven long years, the idyll has lasted between the Heineken company and UEFA, as a sponsor of the Champions League, in which we have seen countless spots and global campaigns that can be experienced with intensity locally, either at home, in the bar or in the same stadium, where Heineken® gives all the prominence to the fans so that they can enjoy competition like never before.
In the field of clubs, we want to highlight the incessant search for experiences for those attending their stadiums, and for some years we have also seen how their environments become exclusive gastronomic spaces, as is the case of those of the Santiago Bernabeu and Camp nou, where fans or not of the king of sports can enjoy a gastronomic universe like in any other place in the city, now if you like football, this has no comparison …