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Snapchat is an App that very few understand, and it has barely appeared on the radar of companies.
The application allows users to send messages based on photos and videos, to other users, or lists of users, which after a certain time, disappear.
The strongest user base is young people no older than 23 years; but little by little the application has attracted all audiences, and it is now being compared to Twitter or Instagram.
If the critical user base of Snapchat is the ideal client of your restaurant, yes or yes you should consider using Snapchat for your restaurant.
We offer you five ideas for you to take advantage of Snapchat for your restaurant.
1. Send secret passwords
The messages, called Snaps, they self-destruct after a certain time. That is a huge advantage when it comes to offering an offer.
Your restaurant is special, and your customers are special: use Snapchat to reinforce it.
Send a password that is exchanged for a discount or something free, for example, a refillable soda as many times as the customer wants, if they present the password you sent through Snapchat.
The advantage is that the password is temporarily visible and only for those who follow you.
2. Get your customers to market your restaurant
The American chain 16handles, specialized in pastries and frozen yogurt, has innovated in marketing with Snapchat and many restaurants have copied its ideas.
One technique they use is to offer significant discounts, up to 100%, to customers who share photos of their customers at any of their restaurants.
In this way, the client does the marketing for your restaurant, and you offer him, in a small raffle, a discount, in the case of 16handles, 16, 50 or 100 percent.
3. Create a geofilter of your restaurant
Geofilters are the most used utility by Snapchat users. They are filters that are superimposed on the photographs and show the poster of the city or country where you are, and now it has been opened to companies as well.
Here you can create the geofilter for your restaurant, so customers using Snapchat can send photos of your food, your restaurant, with your logo, or poster superimposed.
4. Show your kitchen
Gastronomy is experiencing its best moment worldwide: people are interested in food, and they want to know how chefs cook, and of course, how the food they eat in restaurants is cooked.
Show how your restaurant’s food is cooked, who cooks it, what your kitchen is like, and even how employees get along, everything that is ‘behind the scenes’ is highly appreciated by all customers.
5. Make ‘pornfood’
Have you seen how people share everything they eat? Many suspect that Instagram is an invention of mothers to find out what their children eat … and it is that the food so delicately plated, delicious, seduces anyone, and they call it ‘pornfood’ (food porn).
If you have a restaurant, why not make pornfood with the food that you offer yourself? Motivate your customers with your drinks, your desserts and meals.
Imagination and creativity have no limits, and these are just some ideas to promote and take advantage of an application that is taking its peak, as Twitter, Facebook, Instagram and even WhatsApp experienced. Get in the car, and be among the first to take advantage of it.