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Tell me what you eat and I’ll tell you who you are. This proverb also applies to shopping. Depending on what and how we acquire, we can draw many interesting conclusions about our friendliness, values, and the presence of hobbies. How does shopping characterize a person? Explore relationships and watch the top smart shopping hacks!
Games that customers play
In stores, we can play a variety of games, and the purpose of the purchase will also be different: someone comes to the supermarket to satisfy his hunger, and some are completely different. The line between shopaholism and just pleasant shopping is very thin. The main difference is, of course, the level of awareness and rational approach. So which role do you choose?
provider and savior
Have you ever seen a woman who took on huge bags and drags them home to feed the whole family? Usually, reproaches are added to this that she is trying for her husband and children, but they do not appreciate it. It is very easy to enter the role of a suffering savior, but it is much more difficult to get out, because the game is usually supported from all sides: the husband says that she herself made such a choice, or that he is busy with other important things, and the children are waiting for “goodies”, and the circle closes. Every time a buyer or a customer goes to the store as if on a hunt: the more she gets, the higher the value of a person for himself and the opportunity to reproach loved ones for inaction.
Strategist
He carefully studies all promotions, current and future offers, goes to several stores, is in no hurry to make purchases right away – the strategist is rational, everything is thought out to the smallest detail. He walks and compares, he can safely walk through all the aisles of the supermarket and come out empty-handed to the surprise of the others. If there is an opportunity to get a profitable subscription, he will do it without hesitation, because he knows for sure that later it will be more expensive to buy its content separately. This person either knows his worth well, or is very stingy and, on the contrary, does not like himself. In any case, tactics and perseverance do not hold him.
Seeker of impressions
Often this role hides self-doubt, the desire to diversify life, fill it with new sensations and the desire to drown out the inner emptiness. This is a classic scenario of shopaholism, when a purchase makes a person happy for a short time, and after a short time, emptiness, depression and despondency reappear. This is a vicious circle that leads to emotional dependence and the destruction of ties with loved ones.
Fan
Usually this is the most loyal customer in the world: he knows everything about new products and buys them first. Most often, he prefers a particular brand or one store, or he is connected by a huge friendship with the staff, love for a consultant or cashier, or a desire to join something more. Due to their loyalty, fans easily make acquaintances and expand their social circle with those who share their interests.
Random Passer
A person in this role does not always go for a specific product. Sometimes this is just an indecisive person who is important to hear someone else’s opinion or lacks arguments to form his own. A casual passer-by can drop in for a glazed curd, obeying a momentary desire, or visit a store to chat with a consultant due to loneliness and a desire to get new information. However, a person in this role may be very prone to impulsive purchases to relieve stress, for example, after a busy day at work.
Marathon runners
The more bought and more profitable, the better, especially when it comes to luxury and exclusivity. The marathon runner wants to conquer the highest mountain and the longest track all the time, especially the competition turns him on. The higher it is, the stronger the motivation to buy.
Smart shopping life hacks
Regardless of whether you are a “marathon runner” or an “experience seeker”, shopping can be quite rational and profitable. To do this, there is a whole list of different tricks and tricks. Let’s just focus on the ones that work best.
Before going to the store or ordering online, review what you already have. That way you’ll know exactly what’s missing.
Do not chase cheapness if you have not decided why you need this or that product. Choose quality and the ability to cover basic needs.
Find bargains in one place. Subscribing is here to help. Modern offers in the markets seriously help to save time and money. There is, for example, a subscription “Package”, which works in Crossroads and Pyaterochka. You can choose to connect the “Pyaterochka Package”, “Perekrestok Package” or “Full Package” for both retail chains. Together with an additional cashback that allows you to receive a benefit of up to 10% from each purchase, you can directly access a fairly large number of profitable offers from your favorite brands directly in retail chains by subscription: access to the SberZvuk service, the ivi online cinema, a discount on laboratory services in “Invitro” and much more.
If shopaholism seriously affects you, give up credit cards.
But be sure to take a closer look at debit cards with cashback for purchases. This, by the way, can be a good addition to the privileges with the “Package”.
Do not turn shopping into communication, do not go shopping with friends. Psychologists advise shopping alone. This will help you focus on the necessary purchases and save you from impulsive actions.
Choose ethically and sustainably – combine orders for the same date, choose delivery from one partner, and reduce the number of packaging and vehicles.