After all, something that many of us look for on mobile phones is where to eat.
Every day we use the keyboard less on our phones, and we have become very friends with Siri, Cortana or the Google assistant.
It is increasingly common to use our voice to search for the closest business, or anything, on our mobile.
It is not unreasonable, in 2016, Bing and Google announced that 1 out of every five searches on mobile phones is done through voice, and they calculate that by 2020, it will be half the number of searches.
Although technology is constantly developing, and every day it adapts to the context of people in all languages, it is the perfect time to adapt your page for voice searches.
People use their voice mainly because they don’t have to use their fingers, and they get fast results, and voice searches are focused on solving something immediately or focused on doing something quickly: finding a business, looking for fast food, getting directions or schedules, or a concept that we do not know.
5 tips to adapt your restaurant page to searches on mobile devices and by voice.
Position yourself on “conversational” phrases
Suppose you are looking for food in Madrid. If you were on your computer you would look for “Chinese food Madrid” in the search engine. It is normal, we use brief concepts and we hope that the search engines understand the context, and because it costs us less work.
On the other hand, if you did that search walking down the street of Alcalá, you would search on your mobile for “which Chinese food restaurant is open in Madrid”. I make it up, but that’s the idea.
Voice searches have introduced the concept of conversation thanks to the assistants I mentioned at the beginning.
The difficult thing about this aspect is that, although we have tools to search for keywords, there are not, at the moment, to find what people are looking for through voice.
You have to experiment with phrases until you get to what your customers use to find you.
Solve questions
Voice searches are very different, and in general, the main difference is that, unlike in writing, voice searches are questions.
When someone searches for a restaurant or food nearby, they directly ask Google what kind of restaurant they can find, and it doesn’t search for all of them.
There is a tool called AnswerThePublic that shows you all the questions asked in Google with a specific keyword.
I recommend creating a question and answer page that is useful to your clients and reflects your business. You can position yourself by solving doubts.
Searches are local
While computer searches are global and we look for very generic concepts, in mobile voice searches we look for local results. It is logical, we use the mobile while we move.
If on a computer we search for “Chinese food”, in a voice search we search for “Chinese food in Tetouan”.
To position yourself, try to find out how your potential customers search for you locally.
To this, it is important to add that you must have your profiles on Yelp, Foursquare, and other directories, and have an updated Google My Business profile.
Stand out in Google results
Google shows outstanding results in searches and that is where you must appear to have visibility, even if customers do not “scroll” (scroll the screen).
Take the following test, search for an actor on your mobile and you will see that a tab with a summary of their biography and a summary of their films appears prominently.
Do the same with a business, and you will see that a map with their locations appears highlighted.
To appear on the map, it is essential to be registered in Google My Business. To appear in other featured results you must use rich snippets or rich snippets.
Optimize the mobile version of your website
Check that your page is compatible with all devices, tablets, computers and mobiles, but not only that, that it looks good, that it loads fast and that it is friendly to mobile use.
If your desktop version has buttons, turn them into images for the mobile version: we use our fingers on mobile phones, and the buttons are not easy to press.
It is even advisable to have different pages for mobile and desktop.