See the Champions taken a Heineken

Now there are no excuses that make many fans not get to see the Champions League game as we would like

As the new campaign of the Dutch group wants to highlight, we Spaniards are social and we like to share leisure with family, friends and work colleagues, therefore, the perfect time to carry out this type of meeting is sporting events, and even more so the football matches.

Spain has one of the highest percentages of bars per inhabitant, close to two hundred, proving the country brand with the highest density of bars in the world, and the place par excellence for the consumption of the brewery products. a clear commitment to support the hoteliers.

As official sponsor of the quintessential competition of the king of sports in our country, the UEFA Champions League, it wants to help all fans of good football and lovers of the fermented leader, to shorten the distances between the bar, the daily vicissitudes of the big cities and inclement weather, which contributes to not being able to be in time and form watching the best show that football offers during the week, with several national teams participating, by the way.

To do this, it has created a new way to motivate sports fans, and its products, the Heineken® Karma Champions, a new way to help Spanish fans enjoy the football competition on Wednesdays and to publicize their fermented star in hospitality.produc

What you give to the Champions League, now Heineken gives it back to you.

The Karma Champions is a bidirectional bet, which gives back to the fan, what he gives to the Football Competition, developed as an anti-excuses program, which rewards fans who overcome difficulties, and make a greater effort, to enjoy the game. Sport with your family or friends from each Champions League game.

In order to benefit from it, we must register on the Karma Champions website and immediately we will begin to score points by providing excuses. The more powerful and interesting it is, or the more difficult it is to overcome the impediment of not watching the game, the more points the fan will get.

From one hundred to one hundred or fifty to fifty, they can be achieved by checking in at a bar attached to the campaign, watching the game with your entire group of friends, inviting friends to join, watching another team’s game, with good or bad weather, and even watching the game after elimination of your team.

To reward professional excuses, the company has designed:

• A few special batches of products, which of course contain their prestigious and world-acclaimed beer.
• Some exclusive devices called THE SUB®
• Or enjoy the unforgettable experience of living the Champions League final sailing on a cruise through the Greek islands, with the Travel Champions

Once again the figure of the many times acclaimed and hated, Manchester United coach, José Mourinho, is once again the image of Heineken’s communication campaign, as we saw previously in which he participated with his “prep Talk” that united the passion for beer and football, in Guy Ritchie spots.

The Beer brand and the UEFA Champions League have joined their paths for 12 seasons, and this year the collaboration is also seen within the food channel by making their drink and football fans available to the special bottle with the silhouette of the Champions trophy.