French women are rightfully considered the most elegant and stylish. What secret knowledge do they have? How do they manage to stand out from the crowd and not look at the same time a bit vulgar? To understand this, as well as the tendencies of the Woman’s Day season, the expert of the Yves Rocher brand, Ksenia Althausen, helped.
“We represent a French brand and try to instill the principles of make-up inherent in French women. In summer, Parisians consider the best make-up … the tan they bring from the Cote d’Azur, – says Ksenia Althausen, national makeup coach of the Yves Rocher brand… – French women always have well-groomed skin, fresh haircut, but you will never see regrown roots. They know and respect the unity of place, action and time. And they clearly set priorities: during the day the ladies work, take care of the children, and at this time you will not see the so-called recreated beauty on their faces – catchy or extravagant makeup. For this there is an evening, going out. This is an excuse to sign up for a salon, do some styling and use more daring makeup. We are trying to bring our clients to this ”.
JINsoon For Derek Lam Spring/Summer 2014
Skin tone
If two or three years ago we explained how to correctly emphasize the cheekbones with the help of blush, then the last few seasons on the models on the catwalk the center of the face has been highlighted – the eyes, eyebrows and lips. This is a trend now. And no blush.
And the fashion for dense tonal means has passed. The face should be fresh, not overloaded with makeup. That is why BB creams are so relevant, and tinting tint products and even bronzers are often liquids. They are applied to the face simply to give the face a healthy, even tone, but without using foundation.
We are “lazy” about the face. And we come to the conclusion that care, correctly selected face products in maintaining the beauty of the skin mean more than a thick layer of foundation. The face, even on the set and on the podium, is now alive and practically naked.
Kristian Aadnevik: London Fashion Week SS14
Various experiments with color are relevant every day. Especially on the lips. In general, lips and eyebrows for the last one and a half to two seasons are a trend from trends. But we pay a little less attention to the eyes. It was about five years ago that you could see smokey ice or sophisticated techniques for centuries during the day.
Eye makeup is graphic, but without a retro touch. If the arrows are often colored, and of different shades. Perhaps even a white or metallic shade, which looks especially fresh on tanned faces. If the skin is far from the tan tone, it can be turquoise, azure, yellow and pale pink shades. Previously, we used pink to draw in the mucous membrane of the eye to create the effect of an open gaze. This season, use it to draw an arrow. For this, it is good to use the eyeliner that is presented in our brand (3-in-1 Eyeliner White).
Talbot Runhof: Paris Fashion Week Womenswear Spring/Summer 2014
The shape of the arrow should match your eye shape, emphasize them without making them look smaller. But this is definitely not a retro arrow (an Audrey Hepburn or Marilyn Monroe style arrow). It is just a neat eyeliner with a light drop that extends up the lower eyelid line. Following it, you can create arrows of any length up to the temples. But for daytime makeup, these are not suitable. Super-extravagant things are best reserved for the evening.
In the color of the eyeliner, you can be free – green, blue, others different from the usual black, brown and gray. They suit different eye shades… After all, summer is a time of experimentation. Especially if you are not burdened with office work or are on vacation.
Tufi Duek: Sao Paulo Fashion Week Summer 2014
At the height of fashion – the naturalness of the eyebrows, reflecting the feminine softness. Broken eyebrows, which were in vogue in the 50s and 80s, are a thing of the past. Drawing is irrelevant. But if your eyebrows are not naturally sable, you should make them a little wider using pressed shadows, pencils from pressed shadows, various gels, waxes, fixatives. If your brows lack thickness, fiber gels will work. They give a velvety volume, and then you do not need to draw every hair.
The shade of the eyebrows should be as close as possible to the color of the hair roots.
Anne Gorke: Mercedes-Benz Fashion Week Spring/Summer 2014
lips
Two or three seasons ago, two options were relevant: lips in the nude style (nude – from the English “nude”), which are practically absent on the face, or in the style of Hollywood classics – red, luxurious, and for contrasting types of appearance – deep burgundy. Now everything is confused.
First. Nude on the lips plays with wine shades; now, tone-to-tone transitions are very fashionable – the effects of degradation and ombre. Moreover, if two seasons ago these were exclusively artistic catwalk options (a combination of orange with pink neon or the so-called wine lips, when the center is slightly darker than the outer edges), now degradation and ombre are becoming laconic and can be easily used in everyday life. So, the version of the degradation of the classic red with burgundy is quite wearable in the office.
The second trend is neon tones on the lips as an alternative to red. Neon pink, lilac and orange, not diluted, not coral, not warm fuchsia, but a full orange.
Cristiano Burani: Milan Fashion Week Womenswear Spring/Summer 2014
Kilian Kerner: Mercedes-Benz Fashion Week Spring/Summer 2014
Who will it go to? Orange looks good on the golden skin of honey and wheat blondes and those who love to sunbathe. By the end of summer, two-thirds of the townspeople can be attributed to this phototype and it will be easy for them to adopt this lipstick color. This is a wonderful makeup on a summer day, for natural light, but not for the office, because the blue fluorescent lamps in this case will create the effect of a sticker on the lips. But neon pink in the office under the light of lamps looks less intense and looks more organic. When using this lipstick in the office, consider the dress code.
For those who are always in a hurry, but are not ready to give up bright colors in lip makeup, there is an alternative to the classic satin lipstick – lipstick in various sticks, for example, in the form of a pencil. They are called lip balms (for example, chubby sticks or lipsticks with a thick gel texture). They are saturated with color, giving shine not due to shimmer, but due to the vinyl gloss effect. Such a lipstick with a delicate texture is not felt on the lips, does not spread in the heat, does not dry out the lips.
The evolution of texture is a symbiosis of lip gloss and lipstick. Ideal for the summer. On the one hand, it nourishes, softens the lips, does not create a sticky extra-glossy effect, but moisture is present. Such products are on the crest of the wave. In addition, it is convenient to create a degrade and ombre effect with them. By mixing different shades of such lipsticks, you can get soft unsharp transitions.
Mercedes-Benz Fashion Week Australia Spring/Summer 2014
In the evening, the lip color you wear during the day can be intensified.
As for the eyes, it all depends on the situation. If it’s a party, a club, experimenting with the most daring colors and textures is possible. You can add shine with pigments and glitters, or double your eyeliner with contrasting colors.
If you prefer a classic cocktail style, then for you – timeless evening makeup: a haze in eye makeup, which can be colored in the style of fashion trends, or, on the contrary, classically monochrome. In the evening, we do not forget to emphasize the cheekbones.
Keep in mind that if your evening out is not a social event where you talk a lot, but a party when you dance more, the emphasis should be on the eyes. This will save you from having to remove yourself after each cocktail in order to correct bright lip makeup.
JINsoon For Tibi Spring/Summer 2014
Manicure
There are a lot of effects. For summer, this is again a play with color. If you go on vacation, remember: everything is possible.
Craquelure, which was relevant 10-15 years ago, has returned to fashion from well-forgotten trends. Then it was red on black, burgundy on yellow. Today, the fashion for color comes to craquelure. Last year we were still modest, but this year we are making craquelure using turquoise on yellow, orange, pink and even gold shades.
For those who cannot afford a wild riot of color, there is an opportunity to play with textures. Sand manicure, velvet, lace give way to caviar manicure – a coating in the form of small eggs plus ombre and derade. This is an opportunity to play with color within one shade, but without looking defiant.
CND For Michael van der Ham – Backstage: London Fashion Week SS14
French is now metallized, in different colors. For example, a darkened tip, or a moon manicure, when a hole stands out instead of the edge of the nail, or a frame manicure. The latter is the color in the frame, when you first apply one tone to the nail, and then with a second contrasting or different effect (for example, matte to metallic) you make a contour, receding slightly from the cuticle. This is a great alternative to a boring office jacket. As for the color, it can be turquoise on blue, pink on plum or fuchsia. It will turn out beautifully, restrained and stylish.
Mercedes-Benz Fashion Week Australia Spring/Summer 2014
Pedicure
This is everyone’s personal choice. In our brand, we adhere to the French concept of beauty. And French women, it seems to me, are born with a cherry tint of nail polish on their feet. The maximum that can be recommended as a stylish experiment is a colored jacket. In our understanding, this is the maximum dose of extreme in a pedicure. Another trend is a combination of shoe color with a contrasting effect of nail polish (pastel – deep, metallized – varnish, etc.).