“Call your parents”, “Buy local”, “Report suspicious items”… Why do some social advertising slogans annoy or leave us indifferent, others make us think, and some cause an immediate desire to act?
“Call your parents”, “Buy local”, “Report suspicious items”… Why do some social advertising slogans annoy or leave us indifferent, others make us think, and some cause an immediate desire to act? The author of the book, a developer of advertising and social programs, reveals the psychological mechanisms underlying public agitation.
Bahrakh-M, 288 p.