Vodka “Russian Diamond” in 2013 became the gold medalist of the World Spirits Competition in San Francisco, which featured 1400 drinks from 60 countries. This is the third and most significant award of the brand, before that, in 2011 and 2012, the brand received the PodExpo prize in Moscow and gold in Chicago at the International Review of Spirits Competition with a score of 92 out of 100 points. Vodka appeared on the market in 2006, and in 2009 it already occupied 10% of the Russian premium vodka segment.
Historical reference. Labeled Cristal Gross. This group of companies was formed around the leader, Region-EM, in 1993. At that time, the structure included a production complex, a transport, consulting, auditing company, there was a bank, a recruitment agency, a production complex, and distribution divisions.
In the case of the holding there were several brands of vodka and tinctures well-known even outside of Russia: in addition to Russian Diamond, Slavyanskaya vodka, Gostiny Dvor, Staraya Melnitsa. At the enterprises of the holding, under license, they produced “Ambassatory”, “Golden Ring”, “Wheat”, “Zubrovka”, “Hunting”. But it was the quality of the “Russian Diamond” that became a happy Kremlin ticket for Cristal Gross. Since 2007, Cristal Gross has become the official supplier of alcohol to the Kremlin.
But then the crisis came, Crystal Gross initially placed bonds worth a billion rubles, valid until 2010, and then, in the fall of 2008, the partners decided to divide the business. Region EM remains the owner of the Russian Diamond trademark and the absolute majority of the brands of the former holding. Only the right to produce them was first obtained by Gross Alcoholic Plants JSC, then by Slavyanskaya Collection LLC, and now the main Crystal Gross vodka brands are produced by Jupiter Incorporated in Ulyanovsk. The company is owned by the Jupiter company, the head of the board of directors of which is the former head of Gross Alcoholic Plants Renat Khuzin. He owns a 55% stake in Jupiter.
Interesting Facts
Russkiy Brilliant is the first Russian vodka of the premium segment, which is not made from traditional wheat or grain mixtures, but only from rye.
In the production process, only natural raw materials are used, and multi-stage cleaning is carried out using silver filters.
The unique design was made by the well-known London agency Claessens International: the bottle in the shape of a Russian-cut diamond, the design of the label and cork with gold and silver sputtering were invented by the British.
In order to combat counterfeiting, the design provides 3 levels of protection: a complex pattern on the bottle, hidden touches on the label and a unique cork.
Types of vodka “Russian Diamond”
Russkiy Brilliant Premium (40%). Absolutely transparent drink in the original bottle, the design of which is made in silver-blue tones. Subtle aroma with subtle notes of rye toast. Mild taste and a pleasant short aftertaste with a slight sweetness of fresh rye (“Borodino”) bread. Vodka is served chilled to 5-12 ° C with spicy appetizers of vegetables, meat, fish, as well as hot dishes, pancakes, pickles and mushrooms.
Russkiy Brilliant Gold (40%). A drink of crystal clearness in an original ribbed bottle decorated in golden tones. The aroma is soft, barely perceptible, with notes of rye bread. Harmonious taste and warm bready aftertaste of medium duration. It is recommended to serve the drink chilled, it goes well with cold and hot appetizers, with dishes of Russian and other national cuisines. Restaurateurs advise serving Russkiy Brilliant Gold with game, vegetables and grilled meat.
