Contents
Briefly about rum
Thai rum Sang Som is quite famous among Russian-speaking tourists, jokingly they call it San Sanych. The name translates as “moonlight”. Due to the peculiarities of spelling, continuous spelling is also considered correct.
The basis of the drink is molasses. For five years, spirits are distilled in oak barrels, well filtered, after which extracts of carefully selected herbs and spices are added to the distillate. At the output, the product is soft and drinkable despite the alcohol content of 40%. In addition, if you know the measure, you can avoid a hangover.
rum cocktail recipes
History of Sang Som rum
1977 Charoen Sirivadhanabhakdi, Taloeng Laochinda and Chula Kanchanalak, experienced in the liquor business, purchased Tharnnamthip, a scotch company. The name was changed to Sang Som Company.
In the same year, Sang Som rum was already on the market. Created by Chula Kanchanalak. The drink quickly became one of the most successful in the history of the Thai liquor industry.
2003 The company became part of Thai Beverage Plc. This was followed by limited exports to other countries.
2020 Rum is available in volumes of 0,3 liters and 0,7 liters. It is customary to sell the first one also in a set for cocktails: alcohol, Coca-Cola, ice and straws are put in a bucket. You can buy it in Thai stores, restaurants, bars and airports, but it will come out a little more expensive.
Every year, the sales volume reaches 70 million liters. This applies to both the domestic and foreign markets. Exported to more than 20 countries around the world.
Review of Sang Som rum
Sang Som Special Rum, 40%. It has a dark honey color. Soft natural taste with herbal character. Fennel, cinnamon and eucalyptus notes are distinguishable in the aroma, there is a hint of orange peel.
How and with what to drink
Rum can be consumed undiluted by adding ice. Various variations in cocktails are popular, for example, with sprite, cola, juices. From snacks, exotic fruits will harmonize with it.
Interesting Facts
Rum is one of the ten most popular Asian spirits according to CNN statistics.
In commemoration of the 60th anniversary of the birth of His Majesty the King, the company bottled XNUMX-year-old Sang Som into ceramic bottles that they presented to His Majesty.
Thai Beverages Public Company, which owns the brand, is considered one of the ten largest alcoholic beverage conglomerates in the world.
Relevance: 30.06.2020
Tags: Rum, Roma brands