Ronrico rum is produced at a plant owned by one of the oldest and most reputable Puerto Rican companies, Destileria Serralles. Its vice-president Roberto Serrales, answering the question of how he can briefly characterize the products of his enterprise, said: “We produce honest rum. You may or may not like the taste, but there are no chemical colors or flavors in it, and you won’t have a headache the morning after a cocktail party.”
Historical reference. In 1862, Spanish emigrants Miguel Roses Bisbal and Sebastian Garcia built the Casa de Roses distillery near the Puerto Rican city of Arecibo.
Half a century later, in 1911, the heirs of the founders of the distillery pooled their capital and created Puerto Rico Distilling & Co. The times were troubled: the First World War soon began, then Prohibition was adopted in the United States, which ruined a good half of Puerto Rican rum producers.
To avoid bankruptcy, the company started producing denatured alcohol and medicinal tinctures. When Prohibition was repealed in 1933, it turned out that in the United States for 13 years a whole generation had grown up that did not know the taste of real rum.
The company’s blenders created high-quality rum, which was affordable for workers, students, and petty clerks. The name of the drink was given uncomplicated, but memorable: “Ronrico” – it is enough to read one word on the label, and it is immediately clear what kind of alcohol and where it is made.
Especially for the manufacture of rum Puerto Rico Distilling & Co and the American company Florida Cane Products, Inc. founded the joint venture Ron Rico.
The trademark Ronrico was registered in 1935. Despite the dryness and sharpness of the taste of young rum, consumers were delighted with it. Within a few years, demand grew to such an extent that in 1942 the company built a new powerful distillery.
The company changed owners several times. In the mid-50s, the distillery and all rights to the Ronrico brand were acquired by the Canadian company Seagram, whose president moved the production of Captain Morgan rum from Jamaica to Puerto Rico. Since 1985, the plant, as well as the rights to produce and distribute Ronrico rum, have been owned by the Puerto Rican family firm Destileria Serralles, founded at the beginning of the 2014th century. The Ronrico brand itself was bought by the American company Fortune Brands. Since XNUMX, the brand has been owned by the Japanese company Beam Suntory.
Today, Ronrico rum is still distilled and bottled at a distillery near Arecibo. The raw material for the drink is molasses. Young rum is aged for 6-12 months in white American oak barrels, after which it is blended, filtered and bottled. Compliance with the technology is monitored by employees of Destileria Serralles, a company known for its strict quality control system. In Puerto Rico, this firm’s rum is more popular than Bacardi rum.
Roma Ronrico Awards:
- Ronrico Silver Label – First place at the Caribbean Week Rum Taste Festival Barbados in 1990;
- Ronrico Gold Label – first place at the Caribbean Week Rum Taste Festival Barbados in 1991;
- Ronrico Purple Label – 1995rd place at the Caribbean Week Rum Taste Festival Barbados in XNUMX;
- Ronrico Citrus – bronze medal of the San Francisco World Spirits Competition in 2003;
- Ronrico Vanilla – San Francisco World Spirits Competition Silver Medal in 2003
Types of rum Ronrico
- Ronrico Silver Label is a colorless transparent rum with a strength of 40%, 6 months aging. The taste is very dry, slightly spicy, with a hint of the sweetness of molasses;
- Ronrico Gold Label – golden rum (40%), 12 months old. Softer than white rum, the spicy taste of the drink is dominated by vanilla notes, balanced by a light oak bitterness;
- Ronrico Purple Label is an amber-colored rum (75,5%) with an intense spicy aroma. The drink is suitable for cocktails, as well as for adding to pastries;
- Ronrico Citrus – rum (30%) with a citrus flavor;
- Ronrico Vanilla – rum (30%) with a vanilla flavor;
- Ronrico Pineapple Coconut – rum (30%) with a pineapple-coconut flavor.
