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The oral hygiene products market is currently dominated by a wide variety of players. Russian brands have become competitors to transnational corporations that have been providing their own products for many years. These brands include ROCS oral care products developed by the Swiss-Russian laboratories of World Dental Systems (WDS). The DRC (Distribution Retail Company) group of companies of commercial and industrial format is part of the Unident holding and at the same time the founder of the ROCS brand
History of brands and production certification
The history of the DRC division – the EuroCosMet company, which began the production of toothpastes in Russia, starts in 1998. The ROCS brand itself was formed already in 2002 and is characterized by innovation, which is expressed in the aseptic production of toothpastes at a pharmaceutical factory. This process is still not given due attention in domestic production.
Since 2005, an office of the DRC company has been opened in Europe – the company “DRC-Baltic”, contributing to the expansion and development of the international market for the sale of ROCS products. All toothpastes of this brand have European certificates. However, even today, ROCS plants are somewhat different from the requirements set by the international GMP (Good manufacturing practice) standard, which requires strict compliance of the quality of the manufactured products by the manufacturer with a certain standard of pharmaceutical production. The ROCS plants located in Domodedovo (Moscow region) today operate on the basis of the ISO 9001:2000 quality management standard. To obtain a certificate of this system, the enterprise carefully prepared all production facilities and a quality management system, passed external audits of both production laboratories and trading floors.
ROCS product range
The product range of the ROCS brand is quite wide for such a highly specialized area of pharmaceuticals. It includes toothpastes, mouth rinses, toothbrushes, fresh breath sprays, dental floss, vitamin and mineral complexes (biologically active supplements), remineralizing and dental gels, products for orthodontic constructions and dentures.
In total, ROCS has more than 50 patented formulas for dental and oral care products, including, for example, ROCS Staino toothpaste with healing properties. It can be used for patients of any age with a whole bunch of dental diseases. Or a patented toothpaste containing enzymes and also solving a lot of problems in the field of dentistry.
The basis for the production of ROCS products are effective, natural and safe components, which may include mineral or vegetable raw materials. ROCS toothpastes go through a long cooking process during the production process so that the activity of the useful ingredients used can be preserved to the maximum in the finished product. They are also prepared in accordance with physiological metabolic processes, which can change depending on the age of a person, which provides a line of not only adult, but also children’s products, starting from birth. At the same time, a wide range of flavors of ROCS toothpaste helps motivate children to brush their teeth regularly, and adults are given a feeling of freshness and cleanliness. By analogy with toothpastes, mouthwashes from the brand are also prepared, only the conditions for their manufacture are even more unique. It’s all about the complete absence of preservatives in the composition of rinses, which gives the product the status of “live”. Even the air in the room where the rinse aid is produced undergoes special purification so as not to introduce unnecessary microbes into the product. It is necessary to use the rinse aid very quickly, immediately closing the lid after use. In refreshing sprays, the manufacturer uses kelp extract, which effectively fights inflammatory processes in a given area, xylitol, magnesium, phosphorus, while excluding alcohol and fluorine from the composition of the products.
ROCS toothbrushes are entirely developed in the brand’s laboratories. However, the Italian Ponzini factory is engaged in their production on a contract basis. Brush bristles are produced at DuPont factories, which are recognized as the world leader in the production of nylon bristles, the degree of its rounding, polishing and other characteristics. The production facilities of the Russian factory are not intended for the production of high-quality dental accessories, although the ROCS laboratories fully control this process on a third-party production.
ROCS dental floss freshens breath, removes stuck food thanks to its expanding structure without damaging the gums, suitable even for people with hypersensitivity and is designed in several colors and flavors.
The laboratory innovating for ROCS has created a special vitamin-mineral complex of the brand, the use of which is justified by scientific research and helps to restore the balance of minerals and B vitamins in the human body to maintain the beauty and health of not only gums and teeth, but also other systems.
The ROCS Medical Minerals line is represented in the brand’s product catalog with several types of remineralizing gels that help strengthen tooth enamel due to the bioavailable calcium compounds that are part of them. This gel is unique in its effect, since it is able to linger on the enamel for a long time, providing deep penetration of phosphorus, calcium and magnesium into the dental tissue. The gel strengthens teeth, prevents carious processes, eliminates tooth sensitivity, brightens and gives shine to the surface of the teeth, and normalizes the microflora in the mouth.
But the Gerpenox dental gel from ROCS comprehensively eliminates infections, inflammatory processes in the mouth, heals microtraumas and cracks. They can also treat herpes, candidiasis, stomatitis and other pathologies of the mucous membranes.
Those people who are forced to use various orthodontic appliances in everyday life often need products to care for them. ROCS has developed a special line of such products that facilitate the process of cleaning and storing dentures at home.
Production and raw materials
The raw material production base of ROCS necessarily undergoes its own laboratory research before it enters the finished paste. Experiments in this matter are not welcome, because technologists insist that only components and ingredients from trusted famous manufacturers get into the finished products. All 200 used components are produced by such reliable giants as Merk, Gaba and others. Of the domestic components, only specially prepared and purified water for this purpose is used in the production of ROCS products. Abrasive substances in toothpastes are high-quality European silicon dioxide or dicalcium phosphates, and not classic chalk.
Despite the widest range of products, the company approaches each new implementation equally seriously. For the release of innovations, premises and production facilities are specially prepared. With each subsequent cooking of a batch of pasta, the previous residues from equipment and containers are thoroughly cleaned to prevent the process of contamination by various product properties. In general, the preparation of production facilities for each batch alone takes a work shift. The production itself is complex in production, its cooking in the volume of 1 batch can last up to 12 hours. No other manufacturer of similar products is engaged in similar production in Russia. The latest technological developments of our own laboratories, which are kept secret by the management, make it possible to reduce the cooking time of pasta to 6-8 hours.
The selection of personnel for ROCS production is carried out very carefully. Every day, all employees of the company, including management, undergo a medical examination to ensure that carriers of the infection are not allowed into the production process. Employees are issued with personal protective equipment in case of minor deviations in the state of health, and in case of significant anomalies, they are removed from the production process until they recover. Each employee has a medical book.
Each ROCS product group has its own technological instruction, on the basis of which the entire production process is built from start to finish. Its observance is monitored each time by 4 dedicated employees independently of each other. Their group includes 2 chemists and 2 engineers.
The reactor equipment of the production facilities, where ROCS pastes are prepared, makes it possible to manufacture products of a high degree of complexity, with various concentrations of abrasives. Modern equipment helps to ensure the production of a wide range of ROCS. It is well cleaned after use with both disinfectant solutions and a large volume of running water, so that disinfectants can in no way get into the next batch of products.
Company in the world and plans for the future
Entering the European market in 2005 helped ROCS toothpastes gain pharmacy positions in a country like Germany. For a whole year, the company’s management was preparing to enter the German market. After the release of ROCS, he participated twice in the world’s largest dental exhibition IDS, which is held in Cologne. Today ROCS products are supplied to the Finnish and Baltic markets. The company’s immediate plans include pushing such giants of oral care products as Rembrandt, Blend-a-med, Colgate on the world market, as the brand’s technologists are confident in the uniqueness of their own recipes and the quality of their products.
In the near future, the manufacturer plans to launch a new reactor zone in production, which is manufactured at Siberian military plants. This reactor will be able to produce the latest science-intensive products that the market has not heard about before. Also, the plans of the ROCS brand management today can be considered the desire to obtain an international quality certificate ISO-9001:2000 for their own products. This certification will initiate new management in the company, allow it to become an authority among the existing leaders in the production of hygiene products of the highest quality, which will bring ROCS to a new round in the global community. Customer-oriented production allows not only to meet emerging demand, but also to anticipate future needs. A company with such potential can easily become a leader in its own industry, which is what ROCS craves.
The team that today produces modern high-tech toothpastes at the ROCS factory is united by the synergy of potential, technology and science. The team is seriously focused on entering global markets, employees are aware of the importance of quality work, so it will not be difficult for the brand to achieve its goals.
The advantage in the work of ROCS is that it tries to prevent the occurrence of miscalculations, and not state them after the fact, which applies both to the production process and to building a dealer network, and to relationships with potential consumers.
Where to buy brand products
Internet pharmacy EUROPHARM
You can buy ROCS brand products in online pharmacies almost everywhere today. EUROPHARM Pharmacy offers a wide range of these products on its own pages at affordable prices.
Among the variety of products from ROCS on the site, you can now buy twisted expanding dental floss from ROCS, toothpaste with active calcium or a gentle ROCS toothbrush for children from birth to 3 years.
Online pharmacy Monastyrev.rf
The Monastyrev.rf online pharmacy also offers to purchase ROCS brand products. A huge selection of different pastes, toothbrushes is in demand, therefore, constantly updated novelties from ROCS are offered to the site’s customers.
At the moment, in an online pharmacy, you can buy inexpensively online a classic smooth toothbrush with an enlarged working surface that is in maximum contact with the dentition, toothpastes of the ROCS TEENS series, designed and specially designed for adolescents with their frequent carious processes, enhanced with the AMIFLUOR active complex, remineralizing ROCS Medical Minerals gels that actively protect and restore tooth enamel, and much more.
Internet pharmacy WER.RU
On the pages of the WER.RU online pharmacy catalog, you can purchase the entire range of high-quality oral care products from ROCS. For sensitive teeth, experts recommend buying a special ROCS SENSITIVE “Instant Effect” paste, which instantly seals defects on the enamel with its own mineral layer.
For various infectious and inflammatory diseases in the mouth, it is worth buying Herpenox gel from ROCS online on the website, which will help both with microcracks in the mucous membrane and will be an excellent medicine for herpes, gingivitis, candidiasis and more.
If you have gum problems, ROCS Gum Balm toothpaste with xylitol and xylitol is best suited to protect the microflora of the oral cavity.