Results of the second annual Instamam Award

On May 22, 2016, the Second Annual Instamam Award Ceremony in support of the ORBI Foundation took place in Moscow. Numerous guests, representatives of the blogosphere, artists, business community and public figures were looking forward to hearing the names of the winners in each of the twelve nominations: “Mom Blogger”, “Healthy Lifestyle Mom”, “Food Mom”, “Dobromama”, “Travel Mom ”,“ Creative Mom ”,“ Trendy Mom ”,“ Handmade Mom ”,“ Business Mom ”,“ InstaPapa ”,“ InstaSocialistvo ”and“ InstaMama ”.

An hour before the start of the award, the first guests and their families appeared. In the best traditions of Instamam.ru events, dozens of partner zones for children of all ages worked at the holiday. Creative workshops, active games, contests and lotteries, unique photo zones and interactive entertainment – all this made it possible not only to keep the kid entertained, but also to watch the main action unfolding on the stage.

And on stage, the brilliant presenters Ksenia Sokolyanskaya and Ruslan Loym, accompanied by dj Inessa, brought the guests closer to the intrigue of the evening: who will receive the main award and the title of Instamama of the Year?

The ceremony was opened with a welcoming speech by Zhanna Domashchenko, founder of the Instamam.ru project, and Daria Lisichenko, president of the ORBI foundation. Hundreds of paper airplanes flew into the hall, symbolizing the good aspirations of the prize. Part of the funds raised from ticket sales will be used to purchase rehabilitation equipment for regional hospitals, so that people who have suffered a stroke will have a chance to return to a fulfilling life.

Yulia Smolnaya, the winner in the nomination “Healthy Lifestyle Mom” ​​and Daria Lisichenko, President of the Interregional Foundation for Assisting Relatives of Stroke Patients

Photo Shoot:
Inna Ptitsyna, Vladimir Naumov

The headliner of the official award ceremony was the lead singer of the O’Henry group Denis Petrov. After his incendiary performance, the award began to gain momentum.

To announce the winner in the first nomination “Mom Blogger”, TV presenter Lipa Teterich comes on stage. The first exciting moment, the first envelope …

– Karina Paletskikh! Mom-blogger!

In this nomination, those whose blog is filled with maternal love and experience, those who are equal to thousands of users, fought for the victory.

Julia Smolnaya took the stage for the award in the category “Healthy Lifestyle Mom”. Her projects help millions of girls to join the slender ranks of healthy lifestyle adherents – it is not surprising that it was her that users gave the most votes.

Photo Shoot:
Inna Ptitsyna, Vladimir Naumov

Gala Vardanyan, the creator of a blog about healthy nutrition and beauty, became the first in the Food Mom nomination. The brilliant winner was congratulated by the representative of the confectionery factory “Pobeda”.

Many projects on the Instagram network help children and adults to raise funds for treatment. As a rule, mothers are behind them. Yana Trebugova became the main Dobromama of 2016.

In the InstaPapa nomination, Vasily Smolny, the husband of Mama’s Healthy Lifestyle, won an unconditional victory. Alexander Semin, creative producer of the advertising agency What if Semin, not only opened the envelope with the name of the winner, but was himself nominated for the award by his numerous readers.

Vera Degtyareva took the stage to receive an award in the Travel Mom nomination. She received the cherished statuette from the hands of the popular TV presenter Aurora.

The bright and energetic Irena Ponaroshku entered the stage to open the next treasured envelope. Diana Peshkova, a tireless mother, with whom children are never bored, became the winner in the Creative Mom nomination.

Angelica Frolova

Photo Shoot:
Inna Ptitsyna, Vladimir Naumov

According to the voting results, Ekaterina Dolgorukova became “Trendy Mom”. Presenter and producer Snezhina Kulova and Maria Kuleshova, head of marketing communications of the Moscow Jewelry Factory, came out to congratulate the winner.

One of the most emotional moments was presented by the InstaSociety nomination. A tense struggle brought four representatives of the blogosphere to the final. The victory went to the Mama Club community. Irina, the leader of the community, warmly thanked everyone who led her to the victorious first place.

Serious passions flared up in the “Handmade Mom” ​​nomination. Anna Kondratyeva, co-founder of the IT’S FOR KIDS family project, announced the name of the winner.

– Klimova Katrinka!

Such a victory gives a special status to all participants in the nomination and emphasizes the recognition of their work.

Marta Frolova, who last year became “Mom Blogger”, this time took the award in the nomination “Business Mom”, which made many fans of this girl’s talent rejoiced.

Public figure and winner in the nomination “InstaMom of the Year 2016” Ksenia Bezuglova

Photo Shoot:
Inna Ptitsyna, Vladimir Naumov

The winners of last year’s first Instamam Award, popular bloggers Anya Bakhireva, Elya Ilyasova, Uma Rakhmatulaeva, Maria Kravchenko came to congratulate the finalists.

However, of course, all those present were expecting the main intrigue of the evening – the InstaMama 2016 nomination. To announce the voting results, the presenters invited Tutta Larsen, TV and radio presenter, creator of her own television for parents, Tutta TV, and Kostina Albina, a representative of BIBICOL. Before the announcement of the results, the finalists also took to the stage. A bit of anxious expectation, Tutta opens the envelope and … shows it to the winner:

– Ksenia Bezuglova!

A woman worthy of admiration and imitation. A mom who, despite her physical limitations, leads an active lifestyle and knows how to enjoy every day. It was given their votes by people who need such an example.

The enchanting, bright, star award, established by the Instaman.ru media project, has become a landmark event in the Russian-language blogosphere. Thousands of Instagram profiles today are more than a personal page. Bloggers are opinion leaders. These are those who have achieved recognition by their work and experience. The ceremony brought together the brightest representatives of Instamir and proved that talent and gift shine in real life, without popular filters and millions of likes.

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