The hectic activity that the restaurant reservation environment has developed in recent months brings us a new acquisition.
Management and content add value to online reservation platforms, and the result of this has been the recent acquisition by the reservation portal, restaurants.com, of LDR Book of Reservations.
The company with a true Spanish DNA continues to maintain its national financial structure, after the last movements that we have experienced in recent months with multiple acquisitions and mergers of international platforms, consolidating the growing market represented by the online reservations of the clients of the restaurants.
With the acquisition of this new software, the company reinforces its value proposition towards Spanish restaurateurs who manage their tables and reservations with the restaurants.com reservation center, turning the intanet into a powerful marketing tool to collaborate in the management, loyalty and communication with restaurant customers.
The reservation book was created by Benjamin Calles, old travel companion with Alberto Chicote, and creator of culinary spaces such as NODO o The Hall, in response to the need of the hotelier to gather all the management of the room and its subsequent communication with restaurant customers on a digital platform.
Since its inception, it has wanted to focus its activity on table reservations to later manage its database and be able to facilitate communication work through email and mobile, of offers, events, notices, etc.
In their baggage and as a result of the utility seen by the buyer, they have a baggage of more than 7 million reservations managed in one of the 1.500 restaurants they have as clients, highlighting the well-known Have with Ten, El Paraguas, La Española, Coque or Zen Market.
The need to differentiate in the online reservation market
The international groups that lead the online reservation market, sought platforms to integrate new customer experiences when marketing their products to hoteliers, the result of which came the acquisition more than a year ago, of the fork by Trip Advisor, where the travel portal consolidated its presence in the growing sector of gastronomic leisure and that of Subtract it when acquiring Restaurants.com, which today we see as it expands its service offering.
The two lines of business that the company seeks to strengthen have been reinforced with this purchase, on the one hand, the incorporation of a large portfolio of new client restaurants is achieved, granted by the LDR database, and on the other hand, the powerful software that is acquires, gives them the option of quickly becoming an effective collaborator of the establishments attached to its platform, in the process of computerization and digitization of restaurant management.
A change that is easily taking place within traditional restaurants, but that the new way of consuming customers makes them take that step, and manage to compete with the new models, which has already captivated the young public, and if so we carefully analyze not so young in many cases.
Communication, loyalty, online reputation and digital marketing They will no longer be unknown actions for the restaurants that operate within the central reservations of restaurants.com.