While time ruthlessly “absorbs” our own hyaluronic acid and collagen, scientists and technologists are trying to win back the losses and successfully create new formulas or continue to improve those that have proven themselves. In this competition, over time, excellent means appear that are really capable of correcting (yes, correcting) certain age signs.
News from Kiehl’s
Kiehl’s new word in the global beauty space is the update of the Super Multi-Corrective cream. (By the way, using the promotional code you can get a mini-version of the novelty). It would seem that the name already has both “super” and “multi-corrective”, and these are not just promises, it really works (tested on myself). However, if the original version, released in 2013, was aimed at 5 signs of age, then the new one is already at 7.
Kiehl’s Scientific Director Dr. Nancy Llaya, PhD:
“Over time, the functions of seemingly healthy and youthful skin begin to weaken. This can show up as signs of aging, such as visible dryness, a dull complexion, and rough skin texture. As the activity of these functions decreases, age-related changes become more noticeable, and, like a domino effect, additional signs of aging may appear, such as a visible loss of elasticity, reduced elasticity, uneven tone, fine and deep wrinkles, blurred facial contours.
Moreover, the cream literally became an excellent student: in all respects, the test participants indicated at least 90%.
94% noted that the skin became more elastic.
94% stated that the skin became more elastic.
96% found an improvement in skin texture.
90% noticed that the skin became more strengthened, as if tightened.
92% noted an even tone.
90% said that the skin became more radiant.
92% noted a reduction in wrinkles.
92% noticed an improvement in the appearance of the skin in the neck area.
These are the results of a test in which 53 women took part. They used the cream for three months. On average, a full-sized jar lasts for six months. The properties of the cream have changed, but the texture remains the same – pleasantly moisturizing, creamy and silky.
The texture of the Super Multi-Corrective cream has remained the same – creamy and delicate. © Kiehl’s
Venus without rings
The redistribution of underlying tissues, which the expert is talking about, today people are actively engaged in on a daily basis from a very young age, when they look at gadget screens for a long time, bowing their heads forward. So the second chin gradually appears or the rings of Venus appear ahead of time. A special new term has appeared – tech neck.
Alexey Mironenko: “We have recently encountered this phenomenon, and we still have to find out what the tech neck will look like in the future, when modern girls become grandmothers, but it is already noticeable that the use of gadgets accelerates the appearance of age-related changes in the neck. The skin on the neck is generally thinner than on the face. Accordingly, the skin barrier is weaker and more susceptible to external influences: ultraviolet radiation, atmospheric pollution, clothing friction.
On the neck, earlier than on the face, dehydration, a decrease in elasticity and wrinkles become noticeable, tone disturbances appear more often.
From the constant use of gadgets, wrinkles appear on the neck earlier.
Let’s leave the talk about the dangers of any benefit – and so everyone knows, at least in theory, that you need to keep your neck straight and generally spend less time on gadgets. Real help:
comfortable sleeping pillow/roller;
new Super Multi-Corrective Cream, Kiehl’s, which is designed for face and neck skin care;
daily relaxing self-massage, which is convenient to combine with the application of the cream: the cream is distributed over the surface of the neck with smoothing upward movements.
Regardless of age, the neck needs more careful care. In principle, this is a universal rule: choose care not according to the numbers on the package, but according to the needs of the skin.
If you’re willing to face the truth, write down how much time you spend daily with your head bowed over your tablet and/or your smartphone. The reward for honesty will be a promotional code for the purchase of Kiehl’s cosmetics and a Super Multi-Corrective Cream miniature as a gift.
Active ingredients
The expanded effectiveness of the formula is naturally associated with a very remarkable updated composition:
vitamin A phytomimetic;
Proxylan GX;
hyaluronic acid.
This is the main “asset” of the new formula. And if the role of hyaluronic acid in skin care today is probably not known only to children or the latest beauty lazybones, then it is worth asking an expert about other components.
“Vitamin A is not used as part of the Multicorrective Cream, but its plant analogue is an extract of the seeds of the bean plant of the uterus (matki), grown in India,” our expert explains. “This botanical component stimulates the skin’s natural renewal processes, acting like retinol, which is why it is called a vitamin A phytomimetic. However, unlike retinol, it is well tolerated. Vitamin A phytomimetic has been clinically proven to help reduce fine lines and improve skin texture.”
Proxylan as an active cosmetic ingredient has long been heard. “This is a patented biomolecule that strengthens the extracellular matrix of the skin. Our Proxylan GX formula is clinically proven to help improve skin firmness, elasticity and facial contours,” the expert continues.
Kiehl’s Proxylan GX has a particular advantage in its environmental friendliness. For production, a special process called “green chemistry” is used. It allows you to get the most effective molecule in the most environmentally friendly way. Proxylan GX is perhaps the first “green” molecule in cosmetics, environmentally friendly, biodegradable and non-toxic.
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