Business coach R. Story about the rules of communication and the art of persuasion.
There are books that are read not for pleasure, but solely for profit, such as textbooks: we won’t read a book of arithmetic avidly. The book of the English business coach Story is a textbook, and it copes with its task quite well. Knowledge on how to communicate competently and correctly convince the interlocutor is collected and systematized extremely sensibly. Inherent in The Mastery of Persuasion is another feature of a good textbook — the book contains many precise and clear answers, but a careful and interested reading of it still leaves more questions. «Skill of Persuasion» will readily tell you how to behave with intractable partners or what features of your own facial expressions to follow during a speech. But what makes us worry or makes partners intractable? The answers to these questions definitely lie outside the scope of persuasion technologies, and you will have to look for them in some other books.
Eksmo, 320 p.