PresiDENT

The Italian company Betafarma SpA is the creator and owner of the PresiDENT trademark, which produces products for the treatment and care of the oral cavity. Having grown from a small research laboratory, the brand has spread across the European continent, and today it is considered one of the samples of premium quality dental products at a fairly affordable price.

How the company has developed from its inception to the present day

The history of Betafarma SpA began in 1971, when two Italian specialists, Ettore Thalia and Giuseppe Chicco, founded a scientific laboratory to realize their idea of ​​applying high technology in the service of humanity. The laboratory, built by the Italians, was engaged in research in the field of production of cosmetics, medicines and hygiene products.

Scientists were particularly inspired by the native lands of Piedmont, their rich vegetation, and especially valuable mint, which is rich in this region.

It should be noted that the progressive ideas proposed by the partners were somewhat ahead of their time, and none of the existing factories could implement them, so the owners of Betafarma SpA founded and opened their own production, which combined the potential of the laboratory and all the latest technical achievements.

The activity of the company was licensed by the Italian Ministry of Health. The license gave the right, among other things, to the production of disinfectant products, therefore, since 1977, the company has developed and produced more than 60 antiseptic and disinfectant products for external use.

Subsequently, Betafarma SpA also received a license to manufacture medicines in the form of creams and ointments, using antibiotics and the substance “cortisone”.

Among other things, the company’s scientific developments and technologies aroused interest among dentists, especially practitioners, who more than once turned to the company’s management with proposals to direct their activities to the production of oral care products. By the end of the 20th century, the management came up with the idea to create a brand that produces exactly oral care products.

This idea finally took shape in 1998, thanks to the enthusiasm of Mariagrazia Pravettoni, an employee of the company. By joining the efforts of scientists and dental practitioners, in 1999 Betafarma SpA developed and presented the PresiDENT brand for the first time at a dental exhibition in Italy.

A start was made – the brand was engaged in the production of several types of toothpastes (for daily care, against caries), as well as a cream for fixing dentures. PresiDENT products have created a sensation in the field of cleaning products for teeth and gums due to the property of controlled abrasiveness. The PresiDENT brand began using the Syloblanc component in its formulation, a chemically inert amorphous silicon with a controlled shape and size. This introduction made it possible to predict and control the degree of the expected effect from the use of the product.

Since 2000, the company has been actively improving the existing formulas and recipes, opening new product lines, including those for comprehensive oral care, which is not limited to brushing teeth with toothpaste.

In 2001, the brand introduced to the world a paste designed to treat bleeding gums – PresiDENT Active. The anti-bleeding complex consisted of toothpaste, mouthwash, and a specially designed toothbrush. The Syloblanc component was also included in the product, in addition to it, plant components and antiseptic components were added to the recipe.

2006 – at this time, children’s toothpastes first appeared in the assortment. The manufacturer paid special attention to this product line, since, in addition to effective cleansing properties, children’s toothpaste must be absolutely safe when swallowed, because the children’s audience prefers to brush their teeth with pastes with pleasant tastes (fruit, candy), and often swallows delicious toothpaste during the time of hygiene procedures.

Specialists of Betafarma SpA approached the formulation of funds with great responsibility. It included bioavailable calcium, a list of natural plant extracts, while the company refused to use unsafe and questionable components such as sugar, parabens, sodium lauryl sulfate. PresiDENT Baby had a light raspberry flavor and was intended for children from primary school age. In the future, the children’s series has expanded significantly, and today it presents products for children of any age.

In 2008, Europe was swept by the movement for a healthy lifestyle, as well as the trend of using organic and maximum natural products. Betafarma SpA did not stand aside from this trend and started developing a series of natural products for the oral cavity. Until 2013, product development, testing and validation were carried out, and in 2013 the PRESIDENT Eco-bio toothpaste was released.

Over the past 8 years of its work, the PresiDENT brand has developed more than a hundred different novelties and original products for its consumers, including dental floss, toothpaste, and mouth cleaners.

Product range categories

PresiDENT offers its customers a selection of classic oral products, a series of toothpastes and brushes for children, as well as denture care products.

Among the assortment of the brand are such lines, or, as the company itself calls them, collections:

• Black: bleaching agents;
• Red: gum health products;
• Blue: products for sensitive teeth;
• Green: classic collection;
• Forever young: series for dentures;
• Exclusive: unique products designed specifically for PresiDENT brand customers;
• Professional: professional oral care products;
• Adventures: goods that are convenient for use on the road;
• Kids choice: children’s products;
• Pure: a collection with natural particles in the composition.

The buyer can choose for himself:

• toothpastes;
• toothbrushes;
• floss and dental floss;
• rinse aids and liquids for the determination of plaque;
• sprays;
• denture products, cleaning tablets;
• gels and balms of enhanced action;
• interdental brushes;
• cream;
• orthodontic wax.

In addition to classic products such as refreshing or basic whitening toothpastes, the company develops exclusive products, for example, some time ago it introduced a toothbrush on the market, designed specifically for people with bad habits – for coffee lovers and smokers. The Smokers brush has a large head for thorough and quick cleaning of the dentition from all sides. The bristles consist of rounded nylon fibers that delicately polish the enamel. A feature of the brush is a specially selected degree of bristle stiffness, which most effectively removes pigmented and nicotine plaque from the teeth.

Phytofloss of the PresiDENT brand are impregnated with special herbal ingredients, Icelandic moss extract, natural extracts of medicinal herbs.

For people with gum disease, a wide system of products has been specially developed to help cure periodontal disease, bleeding gums, gingivitis and periodontitis – these are toothpastes, mouthwashes, flosses and phytoflosses,

For sensitive teeth in the range you can pick up toothbrushes and pastes, rinses, dental floss.

The classic collection of products is a series for healthy teeth that can be used without any restrictions. Toothpastes, rinses, interdental brushes and toothbrushes of this series are the choice for those who want to maintain the normal condition of all elements of their oral cavity every day.

The denture care series includes a special fixing cream, a brush and soluble denture cleaning tablets.

The professional collection for oral care is represented by special toothbrushes with different nozzles and different lengths of bristles, rinses with antiseptics, dental floss. In addition, the company offers its customers with special needs orthodontic wax, plaque-indicating liquid, braces kit and gel to strengthen weakened enamel.

Travel and travel lovers will find the products from the Express Care collection useful – these are mouth sprays, travel kits for brushing teeth, as well as easy-to-use flosses.

The children’s collection contains products for babies from birth, and for older ones – in a word, it covers the consumer aged 0 to 18 years. The range includes various toothpastes with or without fluoride that have pleasant tastes (raspberries, caramel, marmalade, strawberries), toothbrushes designed specifically for children, dental floss.

Pure toothpastes use natural particles as abrasives, and the toothpastes themselves are made without dubious synthetic ingredients.

Where and how PresiDENT products are produced

The brand covers three countries with its production activities – Germany, Italy and Russia. Several subsidiaries of the brand operate in these countries – Interbros in Germany, Betapharma, Industria Zingardi and Truffini in Milan, Piave in Venice, CJSC Zelenaya Dubrava and Glavkosmetika in Russia.

All plants of the company are equipped with the latest requirements for safety, economy and efficiency. The production units of the factories are equipped with special turbo emulsifiers with volumes from 50 to 6000 liters. During one working shift, each plant is capable of producing up to 20 tons of products, as well as up to 15 thousand liters of liquid product.

In addition, the brand’s factories have installed special automated security systems that protect equipment from failure, and fire protection systems. All production in the factories takes about 25 production lines with a high degree of automation.

Today, the production facilities of Betafarma SpA represent a large research and production complex. The plants are designed in compliance with all modern requirements of technological processes, in accordance with ISO and GMP rules. Equipment of this order makes it possible to reproduce complex compositions of products in compliance with prescription standards.

Components for the preparation of goods, as well as finished goods, are stored in stocked warehouses with loading and unloading mechanisms and modern racks.

In addition, the structure of the production complex of the company includes an accredited control laboratory responsible for the input control of raw materials, testing and analysis of products at the stages of development, manufacture, as well as finished products.

The company operates thanks to a staff of qualified specialists of various profiles – dermatologists, dentists, chemists, biologists, engineers.

The range of the brand uses only high-quality raw materials that have passed all the prescribed checks and types of control, including radiological, toxicological, dermatological. Most products do not contain sodium lauryl sulfate, as well as preservatives of the paraben group (children’s, antibacterial, eco-bio series). Together with sodium lauryl sulfate, the brand uses in its products its natural analogue – sodium lauryl sarcosinate.

Features of quality control of goods

In order to maintain its reputation as a sought-after global manufacturer of oral products, the company sets high standards for the components used, as well as for manufacturing processes. Operational resources, material and managerial base – all these elements of the enterprise are controlled both by quality control departments within the company itself and by external regulatory bodies.

Laboratories and production facilities are ISO 9001-2015 certified and have relevant documents. The internal management system has a certificate of compliance with the requirements of ISO 13485: 2016 in relation to the production and design of medical products and devices.

In addition, the brand’s products have been certified BIO ECO since 2010, and also have GMP Cosmetic Certification ISO 22716: 2007. Some products, such as Eco-bio toothpaste, are awarded ICHEA certificates.

The entire series of brand products is highlighted by the Association of Italian Dentists as effective and completely safe for humans.

Position in the world market and international recognition

The brand’s range, which includes all the main, most innovative oral cleaning and care products, brought the company to the international market, making it popular and in demand.

All products are manufactured exclusively at certified factories, thanks to which the brand management managed to achieve the planning and production of only highly effective and safe toothpastes, rinses, denture products, dental floss, and other dental products. For more than 40 years, the brand’s enterprises have been specializing in the production of hygiene products that are on par with luxury products in terms of quality.

Gradually, from a local Italian business, the PresiDENT trademark has grown into an international manufacturer. Its deliveries cover Europe, Russia and Ukraine, North and South America, Australia, Asia and southern regions of Africa.

Among the partners of the company are the International Association of Dentists, the Association of Italian Dentists, as well as companies involved in the import and transportation of goods to various countries.

Brand activities in various fields of science and medicine

First of all, the existence of the Betafarma company and the PresiDENT trademark is inextricably linked with the implementation of scientific research, experiments, and the development of new recipes and formulas. For these purposes, a scientific and technical laboratory was created in Milan. Its employees – scientists, physicians and specialists in various fields – are engaged in theoretical research in order to be able to implement their results in practice, in the processes of formulating products, and in production. One such scientific result was the study of the Syloblanc component, its controlled abrasive properties.

The production activity of the trademark, its development and technological processes are carried out by qualified personnel, in accordance with international and European standards, environmental and legal norms. At the same time, the company ensures careful selection and rejection of raw materials, and only the most modern devices, apparatuses and mechanisms are used to create products, and some of them are concepts of the company’s scientists.

In addition to profile developments and achievements noted by the Italian Dental Association and international organizations, the brand pays attention to environmental friendliness of production, reducing electricity and water consumption, reducing harmful emissions into the environment, and also takes part in local and European environmental programs.

As part of social activities, the brand cooperates with projects aimed at popularizing information about the rules for maintaining oral health, distributing quality dental products, and raising consumer awareness of new products for oral care products.

Where can I buy PresiDENT products

Pharmacy Monastyrev.rf

The Monastyrev.rf online pharmacy catalog contains offers of toothpastes for children and adults, including exclusive series, as well as dental floss, rinses, toothbrushes, oral sprays, gels for enamel and gums.

Say hello

On the ZdravCity website, you can choose a toothbrush for different types of problems with teeth, gums and fresh breath, a children’s toothbrush. In addition, PresiDENT products are represented by mouth rinses, dental floss, breath freshening sprays from the Adventures series.

Pharmacy WER.RU

Wer.ru pharmacy offers a wide selection of PresiDENT toothpastes – children’s and adults, products of different volumes (30, 50 and 100 milliliters), antibacterial, whitening and refreshing, as well as products for more comprehensive care of teeth and gums – flosses, mouth rinses , toothbrushes, refreshing and cleansing sprays.

For those looking for Italian quality at average prices for oral care, the PresiDENT brand presents a wide range of products. Products manufactured by the brand are designed to meet the needs of children and adults, as well as for people using dentures. The company, starting its work from a small local factory, gradually expanded, confidently entered the world market, and today it is gaining more and more fans among buyers.